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January 4, 2013News for marketing professionals

  Breaking News 
  • Wal-Mart competitors call out price-comparison ads
    Several Wal-Mart competitors, such as Best Buy and Toys R Us, are objecting to the retail giant's recent price-comparison ads, which Wal-Mart says have boosted sales at least a percentage point in areas where they've run. Competitors allege that the Wal-Mart ads compare unlike products, and they add that Wal-Mart sometimes stocks deliberately insufficient numbers of sale items to force others to lose money via their own price-matching programs. "This is a price war that's causing many retailers a lot of angst. Wal-Mart had lost the pricing discipline it became famous for, and now they are desperate to get it back," says Kantar Retail analyst Leon Nicholas. The Wall Street Journal (1/3) LinkedInFacebookTwitterEmail this Story
  Company News 
  • Unilever sells Skippy to Hormel
    Hormel is paying $700 million to acquire the Skippy peanut butter business from Unilever. The deal includes factories in Little Rock, Ark., and in China, where Skippy is the top peanut butter brand. The Wall Street Journal (1/3) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Mondelez taps 9 mobile startups for in-store marketing push
    Mondelez International has chosen nine startup companies from 126 applicants looking to take part in a mobile-technology program aimed at improving in-store marketing. The "Mobile Futures" program could result in a stand-alone company, said Edward Kaczmarek, director of innovation and emerging technology. "We are trying to create something new that solves these broader business challenges but that isn't currently in the market," he said. Advertising Age (tiered subscription model) (1/3) LinkedInFacebookTwitterEmail this Story
  Multicultural Marketing 
  • WPP's Sorrell: "This is Latin America's time"
    WPP is investing heavily in Latin American countries such as Argentina, Brazil, Chile and Mexico, confident that "this is Latin America's time," according to chief executive Martin Sorrell. The holding company recently gained a 20% stake in the Argentina-based information technology services company Globant. Advertising in Latin America is expected to outpace a projected global growth rate of 4.11% by increasing 10% this year, according to ZenithOptimedia. The New York Times (tiered subscription model)/DealBook blog (1/3) LinkedInFacebookTwitterEmail this Story
  People & Personalities 
  • Strauss Zelnick: Game companies should grow organically
    The gaming industry is bound to have its ups and downs, Take-Two Interactive Software Chairman and CEO Strauss Zelnick argues in this interview. He admits that his predictions of game-industry consolidation were shortsighted, so he's cautious about buying into mobile gaming. "You're looking to catch a wave. I think we can do that organically. By the time you try to buy someone else's success, and some of our competitors have done that -- Zynga, for example -- you run the risk of buying at the peak and running it down," he says. The Wall Street Journal (1/3) LinkedInFacebookTwitterEmail this Story
  AAF Spotlight 
  • AAF Thought Leadership Forum: Utilizing New Technology in Advertising
    Digital 101 + 102

    With the constant evolution of digital technology and a seemingly endless array of tactical resources for advertisers to employ, it is imperative that industry professionals not only familiarize themselves with these resources, but learn how to capitalize on them as well. In April 2013 the AAF will launch its latest Thought Leadership Forum: Utilizing New Technology in Advertising -- a two-part, interactive discussion focused on digital advertising. Through its diverse network of corporate advertisers, media companies, advertising agencies and advertising service providers, the AAF will bring together some of advertising's most influential thought leaders to discuss these topics and more! LinkedInFacebookTwitterEmail this Story
Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

  Government Update 
  • FTC gives Google's self-promotion strategy the all-clear
    Google's promotion of its own products and services in users' search results is fair game, the Federal Trade Commission ruled this week. The ruling was seen as a victory for Google, but does include provisions requiring Google to make its AdWords campaigns easier to transfer to rival platforms, and barring Google from scraping content from commercial sites such as Yelp. That will lead to a "fairer playing field in Internet search and search advertising," says FTC Chairman Jon Leibowitz. Advertising Age (tiered subscription model) (1/3) LinkedInFacebookTwitterEmail this Story
Every ad is an investment in the long-term image of a brand."
--David Ogilvy, member, Advertising Hall of Fame

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