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January 2, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • How to become a better Web marketer in 2013
    This year will offer online marketers a chance to reflect on their activities and to set out to improve themselves, writes Simon Bowthorpe. Consider putting your social media accounts on a diet, committing to learning new skills, resolving to create more original content -- or simply pledging to take breaks from time to time. "Life does not begin and end on a computer screen, a tablet or a smartphone," Bowthorpe writes. B2C Marketing Insider (1/1) LinkedInFacebookTwitterEmail this Story
  • Digital revenues prove elusive for traditional publishers
    For traditional publishers, digital advertising still isn't offsetting losses from declining print and broadcast advertising, with Web ads accounting for just a few percent of radio and newspaper groups' total revenues. Publishers still see digital as having plenty of promise, "but as 2012 draws to an end, it's clear that this promise is still more theoretical than real," writes Erik Sass. MediaPost Communications/MediaDailyNews (12/31) LinkedInFacebookTwitterEmail this Story
  • YouTube facility aims at giving content professional gloss
    YouTube has opened a Los Angeles television studio -- called Space -- for 25 handpicked content creators. The 41,000-square-foot facility, a former Hughes Aircraft factory, will be used by artists such as actress/singer Taryn Southern. "I just tell them, 'Please make something great.' We provide the space, equipment and expertise. They provide the talent," says Liam Collins, head of YouTube Space. USA Today (1/1) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Energizer goes mobile with in-app sweepstakes campaign
    Energizer is using SessionM's mobile platform for an in-application advertising campaign. Users who interact with Energizer's ads can play a mobile game and participate in a sweepstakes contest. "Given the nature of the phone-charging products, mobile was an obvious fit," says Bill Clifford of SessionM. (1/2) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Top tools for developers in 2013
    The coming year will see a number of useful new Web tools and technologies gain momentum and wider acceptance, writes Jeffrey Way. Among the most important tools are PHP 5.5, CodeKit 2.0, Brackets and Laravel 4. NetTuts+ (1/1) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • The big ideas designers should watch for in 2013
    The coming year in Web design will be all about mobile, minimalism and the maturation of existing design trends, according to an informal survey of Web design professionals. "Less will always be more: Clean and simple website design will never be out of style," says Dana Edmonds. (1/2) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Is your landing page letting you down?
    Small businesses need to pay extra attention to their landing pages to ensure that site visits lead to conversions, Lisa Barone writes. That means having clear goals and clear calls to action, as well as leading users toward the desired action. "If your landing page doesn't drive users to take the action you've laid out for them, it failed," Barone warns. Small Business Trends (1/1) LinkedInFacebookTwitterEmail this Story
Birds sing after a storm; why shouldn't people feel as free to delight in whatever remains to them."
--Rose Kennedy,
American philanthropist

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