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December 6, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Digital subscriptions a costly, long-haul proposition
    Digital subscription models are alluring in light of the volatility and fickleness of the online ad market. But acquiring and keeping paying readers, as the print world reveals, is a costly and years-long process, not a quick and easy alternative, writes Patrick Smith. Attracting new readers is only the beginning of the battle, with renewal rates far more important and the prospect of future subscription revenues the real prize. The Media Briefing (12/5) LinkedInFacebookTwitterEmail this Story
  • Newspaper companies move at different speeds to digital pay models
    Newspapers' movement toward paid digital subscription plans was the focus of much of the discussion of the future of the industry at the UBS investors media conference in New York City. Among the big companies represented, E.W. Scripps is moving aggressively to the paid model, while Gannett reports good results from its wide adoption and even the longtime skeptic Washington Post Co. says it's now studying the possibility. Blog (12/5) LinkedInFacebookTwitterEmail this Story
  • Other News
  • New publishing tools makes developing tablet magazines simple
    Publishers looking for easy access to Apple's Newsstand can turn to 29th Street Publishing, whose service allows them to assemble a basic magazine application. It's much like a simple blogging site, but instead of assembling a product that turns up at a URL, the finished publication goes directly to Newsstand. “Very much like Movable Type and WordPress, we want to be a tool people can use to have their work go further and make deeper relationships with their readers,” said 29th Street CEO David Jacobs. Nieman Journalism Lab (12/5) LinkedInFacebookTwitterEmail this Story
  • Other News
  Customer Intelligence 
  • Most advertisers plan to boost mobile spending
    Eight in 10 ad buyers say they plan to increase mobile-ad purchases during the next 12 to 18 months, according to a Cowen and Co. survey. At least three-quarters of the advertisers polled said they expect to spend 5% or more of their total ad budget on mobile by the end of that period. eMarketer (12/6) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Hearst elevates COO Steven Swartz with another title
    Hearst Corp. COO Steven Swartz is now also president, with the additional title putting Swartz in position to succeed CEO Frank A. Bennack Jr., according to this article. "We have a very bright and able chief operating officer. Specific dates and movements to succession haven’t been set or announced, but it’s clear that they’re not far into the future and that I’m working very hard with him," Bennack said earlier this year. Adweek (12/5) LinkedInFacebookTwitterEmail this Story
  Case Studies 
  • Cape Cod Times deals forthrightly with fabrication scandal
    The Cape Cod Times has done a number of things right in disclosing one of its reporters had a history of inventing quotes for his stories, writes Craig Silverman. The Times has been fully open about what happened, accepted responsibility, apologized to readers and is laying out how it intends to prevent such problems in the future, Silverman writes. the Error blog (12/5) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Transformation Tour: dual transformation a new formula for success
    The way forward for news organizations requires two separate paths for transformation – one in the legacy print business and one in the emerging digital business. Join innovation visionary Clark Gilbert, president and CEO of the Deseret News and Deseret Digital Media, for two executive workshops that focus on new strategies for creating profitability and sustainability. Transformative Business Models (Jan. 24-25) and Transformative Content Strategies (Feb. 28-March 1) are presented by the American Press Institute with The Poynter Institute in Arlington, Va. LinkedInFacebookTwitterEmail this Story
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To change one's life: Start immediately. Do it flamboyantly. No exceptions."
--William James,
American psychologist and philosopher

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    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
    Arlington, VA 22203
    Phone: (571) 366-1000
    Fax: (571) 366-1219
    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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