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December 11, 2012
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News for marketers on the boomer and senior markets
  • Boomers prefer in-store shopping, good customer service
    Boomers offer a promising target for bricks-and-mortar retailers, with an expressed preference for shopping and making their purchases in stores rather than online, according to a Response Mine Interactive survey. However, budget-conscious boomers are advised to take advantage of online coupon services for discounts on major brand items. Fox Business (12/6) LinkedInFacebookTwitterEmail this Story
  • Age-neutral products require marketing to older consumers
    There's an obvious market for an older audience for the kinds of products associated with aging. But marketers should also take into account that older consumers use many of the same products that are pitched to younger adults. Marketing of these age-neutral products should therefore be designed with boomers and seniors in mind as well, particularly in light of their relative affluence. Customer Experience Magazine online (U.K.) (12/6) LinkedInFacebookTwitterEmail this Story
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  • Future of robots in senior care is a matter of acceptance
    The key to the future of robotics in caring for the elderly may not be limited so much by the technology as much as by seniors' acceptance. A Georgia Tech survey finds that seniors, a large majority of whom are familiar with computers, are generally positive toward the potential of robots. Senior Housing News (12/4) LinkedInFacebookTwitterEmail this Story
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  Trends and Insights 
  • Infirmities of aging don't necessarily lower sense of well-being
    Although it's true that seniors tend to suffer more physical and mental limitations than younger people, this doesn't impair their sense of overall well-being, according to new research. "It was clear to us that, even in the midst of physical or cognitive decline, individuals in our study reported feeling that their well-being had improved with age," said principal investigator Dr. Dilip V. Jeste, director of the University of California, San Diego's Stein Institute for Research on Aging. The Huffington Post (12/7) LinkedInFacebookTwitterEmail this Story
  • Home sharing is a popular solution for aging in place
    With about 9 in 10 older Americans expressing an interest in aging in place, home sharing is seeing a surge in interest. Since 2007, for instance, the University of Michigan's HomeShare program has seen a pickup of 15%, with a 10% increase in just the past year. "There's a much stronger push to help bring home sharing to the mainstream; hopefully, we'll see more programs pop up in the coming years," said Ryan Cowmeadow of the National Shared Housing Resource Center. Senior Housing News (12/4) LinkedInFacebookTwitterEmail this Story
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Put a grain of boldness into everything you do."
--Baltasar Gracián,
Spanish writer

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Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

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