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January 29, 2013
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  • Business owners use lobbyists to achieve legislative goals
    Small businesses may not have as much political clout as their larger peers, which is why some company owners have retained lobbyists to achieve their goals. For example, a coalition of livery car owners pooled their resources a few years ago to push New York to implement a workers' compensation fund for livery drivers. "I wish we had the expertise, knowledge and contacts to have been able to do this ourselves," said Avik Kabessa, head of Carmel Car and Limousine Service. "But just as you would go to a doctor when you're sick, you go to a lobbyist for your legislative affairs." The New York Times (tiered subscription model) (1/25) LinkedInFacebookTwitterGoogle+Email this Story
  • The secrets of successful content marketing
    If you want to become a successful content marketer, it's important to focus on the needs of your target audience, writes Doug Kessler. "Understanding your prospect's world takes a bit of work. But no effort will ever deliver a higher return," he writes. Develop a strategy to guide your content-marketing efforts, and allow your passion for the subject matter to shine through, he recommends. MarketingProfs (1/28) LinkedInFacebookTwitterGoogle+Email this Story
  • Why you should harness the power of video for marketing
    Video marketing can be a powerful tool capable of establishing your company's credibility and building engagement with potential customers, writes Ben Bernstein. Many "people now enjoy watching videos because they feel that they are more engaging and interesting than reading," he notes. B2C Marketing Insider (1/24) LinkedInFacebookTwitterGoogle+Email this Story
  • What you should know before you hire a webmaster
    When hiring a webmaster to oversee your company's online presence, you should ask candidates about their past work and inquire as to what technology they plan to use. "If you're not tech-savvy, you may not fully understand all of the technologies he or she proposes, but they should at least be able to present you with clear options that you can generally understand," said Malcolm Ong of Skillshare. You should also find out how they plan to deal with security and copyright issues. Entrepreneur online (1/28) LinkedInFacebookTwitterGoogle+Email this Story
  • The IRS is on the lookout for unreasonable compensation
    Some business owners may try to manipulate their salaries to reduce their tax liabilities, but this tactic can attract scrutiny from the IRS, writes Bonnie Lee. The IRS expects business owners to take reasonable compensation for their work. "[P]art of the reasonableness test is to compare your W2 take with that of industry standards in your area," she writes. Fox Business Small Business Center (1/25) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Raise your standards to improve your life
    If you want something different out of your life than what you are getting, you should start by adjusting your standards, writes Liz Seda. This process can be difficult, but "it starts with changing what we perceive to be our identity," she writes. (1/28) LinkedInFacebookTwitterGoogle+Email this Story
Just for Fun 
A Great Content Brand is the only thing that will protect you from the erosion of engagement that the vast majority of content marketers are about to experience."
--Doug Kessler, co-founder and creative director of Velocity, writing at MarketingProfs
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

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