Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/ekrxCfbwocfbzltRRRXP

February 15, 2013
Sign upForwardArchiveAdvertise
Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Wisk looks to put the Web in a "state of detergency"
    Wisk is running a series of online-only videos and interactive ads by MDC Partners' Union in Toronto that aim to convince consumers that even clothes that appear clean can be tainted with invisible sweat and body oil. The campaign is an attempt to leverage the Web to level the playing field with Tide, the market leader, which spends $107.6 million on marketing to Wisk's $3 million. An actor plays a filmmaker at the center of the ads, shot in documentary-style, declaring "a state of detergency" and asking "what about the stains that you can't see?" The New York Times (tiered subscription model) (2/14) LinkedInFacebookTwitterEmail this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

  Trendwatch 
 
  • 3 in 10 online ads are never seen
    U.S. display ad impressions totaled 5.3 trillion last year, but 3 in 10 of those ads were never seen, according to this year's Digital Future In Focus report from comScore. Advertisers will likely "demand more accountability" in 2013, putting publishers under pressure to tweak their site designs and ad inventories, the report notes. TechCrunch (2/14), VentureBeat (2/14) LinkedInFacebookTwitterEmail this Story
 
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Getting the Word Out 
 
  • Moms go mobile in the grocery store
    Female smartphone users are increasingly turning to their gadgets while shopping for food, according to an Allrecipes.com survey. Moms use their phones to research products and to find inspiration for recipes, often turning to social sites, such as Pinterest, for pointers while planning their shopping. eMarketer (2/14) LinkedInFacebookTwitterEmail this Story
  • Study finds racial differences in social-network usage
    A Pew Research Center study has observed differences in how Americans of different races use social networks. More than a quarter of black Web users are on Twitter, compared with less than a fifth of Hispanic and 14% of white Web users. Black and Hispanic Americans are also more likely to use Instagram than white Americans, while Pinterest is more popular with white users than with black or Hispanic Americans. Advertising Age (tiered subscription model) (2/14) LinkedInFacebookTwitterEmail this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  Developer Update 
 
  • Zend Server goes freemium to win over PHP developers
    Zend is switching to a freemium model for Zend Server 6 as part of a bid to win over PHP developers. It's hoped that developers will get hooked on Zend's now free-to-use deployment and debugging tools and will pay for more advanced services. VentureBeat (2/13) LinkedInFacebookTwitterEmail this Story
The IDC Market Spotlight on Network Automation and Agility
The arrival of virtualization, cloud computing, and mobility has strained data center networks—and IT staff—like never before. This Market Spotlight explains how data center network fabrics provide a foundation for automated provisioning, configuration, and management of network-based services in a new era of IT agility. Download now.

  Design Corner 
 
  • Adobe previews new responsive-design tool
    Edge Reflow, Adobe's responsive-design tool, is now available in a public beta. The tool is intended to be used not to build sites directly, but rather to help designers map out their ideas in ways that developers can easily turn into a working website. "Reflow is a design tool, and it bridges the gap between raster image editors like Photoshop and bare code," explains Harrison Weber. TheNextWeb.com (2/14) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Small Businesses & Entrepreneurs 
  • Video-marketing tips from a YouTube success
    Wasp Barcode's YouTube page now has more than 1 million views -- not bad for a "super nonsexy product," says Jeremy Vest, the scanner-maker's online manager. That's a sign it's possible for any business to make a splash on video-sharing sites, Vest says. "There are a lot of safe bets for small business and video," he says. For example, creating a how-to video isn't difficult and can establish authority for your business. MarketingSherpa (2/14) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Today is the last day to enter 2013 IAC Awards
    Today is the last day to enter the 11th annual Internet Advertising Competition Awards. All submitted entries must also be complete by this date as the judging will begin shortly thereafter. This international award program will evaluate all forms of online advertising in 86 industry categories. The competition website is here. The extended deadline for entry is today -- Friday, Feb. 15. LinkedInFacebookTwitterEmail this Story
Learn more about WMA ->WMA Homepage  |  WebAwards  |  IAC Awards  |  News  |  Resources  |  Contact us

  On Leadership 

Top five news stories from SmartBrief on Leadership this week. Want more leadership news?

  SmartQuote  
If you want to live a happy life, tie it to a goal. Not to people or things."
--Albert Einstein,
German-born theoretical physicist


LinkedInFacebookTwitterEmail this Story

 
 
Subscriber Tools
     
Print friendly format | Web version | Search past news | Archive | Privacy policy

Advertise
Account Director:  Jamie Drucker (202) 618-5670
Publisher:  Dena Malouf (202) 407-7837
 
Read more at SmartBrief.com
A powerful website for SmartBrief readers including:
 
 
 Recent Web Marketing Association SmartBrief Issues:   Lead Editor:  Jesse Stanchak
     
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2013 SmartBrief, Inc.® Legal Information