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February 15, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Wisk looks to put the Web in a "state of detergency"
    Wisk is running a series of online-only videos and interactive ads by MDC Partners' Union in Toronto that aim to convince consumers that even clothes that appear clean can be tainted with invisible sweat and body oil. The campaign is an attempt to leverage the Web to level the playing field with Tide, the market leader, which spends $107.6 million on marketing to Wisk's $3 million. An actor plays a filmmaker at the center of the ads, shot in documentary-style, declaring "a state of detergency" and asking "what about the stains that you can't see?" The New York Times (tiered subscription model) (2/14) LinkedInFacebookTwitterEmail this Story
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  • 3 in 10 online ads are never seen
    U.S. display ad impressions totaled 5.3 trillion last year, but 3 in 10 of those ads were never seen, according to this year's Digital Future In Focus report from comScore. Advertisers will likely "demand more accountability" in 2013, putting publishers under pressure to tweak their site designs and ad inventories, the report notes. TechCrunch (2/14), VentureBeat (2/14) LinkedInFacebookTwitterEmail this Story
Ten mobile trends. Ten ways to win.
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  Getting the Word Out 
  • Moms go mobile in the grocery store
    Female smartphone users are increasingly turning to their gadgets while shopping for food, according to an survey. Moms use their phones to research products and to find inspiration for recipes, often turning to social sites, such as Pinterest, for pointers while planning their shopping. eMarketer (2/14) LinkedInFacebookTwitterEmail this Story
  • Study finds racial differences in social-network usage
    A Pew Research Center study has observed differences in how Americans of different races use social networks. More than a quarter of black Web users are on Twitter, compared with less than a fifth of Hispanic and 14% of white Web users. Black and Hispanic Americans are also more likely to use Instagram than white Americans, while Pinterest is more popular with white users than with black or Hispanic Americans. Advertising Age (tiered subscription model) (2/14) LinkedInFacebookTwitterEmail this Story
10 Common Website Scenarios That Make a Web CMS Essential
Not running a CMS (Content Management System) yet for your website? Get this guide for 10 common scenarios where a Web CMS is essential. Website authoring, collaboration, and administration tools designed to allow users of any level, to create and manage website content with ease.

  Developer Update 
  • Zend Server goes freemium to win over PHP developers
    Zend is switching to a freemium model for Zend Server 6 as part of a bid to win over PHP developers. It's hoped that developers will get hooked on Zend's now free-to-use deployment and debugging tools and will pay for more advanced services. VentureBeat (2/13) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Adobe previews new responsive-design tool
    Edge Reflow, Adobe's responsive-design tool, is now available in a public beta. The tool is intended to be used not to build sites directly, but rather to help designers map out their ideas in ways that developers can easily turn into a working website. "Reflow is a design tool, and it bridges the gap between raster image editors like Photoshop and bare code," explains Harrison Weber. (2/14) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Video-marketing tips from a YouTube success
    Wasp Barcode's YouTube page now has more than 1 million views -- not bad for a "super nonsexy product," says Jeremy Vest, the scanner-maker's online manager. That's a sign it's possible for any business to make a splash on video-sharing sites, Vest says. "There are a lot of safe bets for small business and video," he says. For example, creating a how-to video isn't difficult and can establish authority for your business. MarketingSherpa (2/14) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Today is the last day to enter 2013 IAC Awards
    Today is the last day to enter the 11th annual Internet Advertising Competition Awards. All submitted entries must also be complete by this date as the judging will begin shortly thereafter. This international award program will evaluate all forms of online advertising in 86 industry categories. The competition website is here. The extended deadline for entry is today -- Friday, Feb. 15. LinkedInFacebookTwitterEmail this Story
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Top five news stories from SmartBrief on Leadership this week. Want more leadership news?

If you want to live a happy life, tie it to a goal. Not to people or things."
--Albert Einstein,
German-born theoretical physicist

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