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December 14, 2012
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Setting the Example 
  • The city with roads paved with plastic trash
    Vancouver, British Columbia, is paving its roads with an asphalt blend derived from plastic trash. Besides allowing for the reuse of garbage, the asphalt is a "warm mix" product that requires less energy to heat and apply than conventional "hot mix" formulations. That reduces the energy bill for asphalt application by about 20%, city officials say. FastCoExist (12/12) LinkedInFacebookTwitterGoogle+Email this Story
  • Gravity-powered lamp is a bright idea, designers say
    A British design team has created a $5, gravity-powered lamp that could serve as a bridge technology to help developing-world families switch to solar power. The lamp is powered by a bag of rocks that dangles beneath it and gradually descends; lifting the rocks back up provides enough energy for 30 minutes of lighting. The gadget could let developing-world homes turn off kerosene lamps and save up for solar panels, the designers say. SmartPlanet.com/The Bulletin blog (12/12) LinkedInFacebookTwitterGoogle+Email this Story
Creating Accountability 
Green Marketing 
  • How Patagonia built a future-proof brand
    Patagonia's founder built a lasting and much-loved brand by knowing himself and putting his beliefs about running a sustainable and responsible business front and center, says Marc Stoiber. "He started to attract people who not only loved his gear, but believed what he believed," Stoiber says. TriplePundit.com (12/12) LinkedInFacebookTwitterGoogle+Email this Story
 
The Responsible Leader 
  • Fortune 500 leaders split over future of CSR
    Some corporate bosses believe that CSR professionals will become obsolete as sustainable practices are embedded into all levels of companies, according to a recent survey. Not everyone agrees with that premise, however. "The [CSR] positions aren't going to go away; they are actually going to grow. You'll see leadership of organizations adding C-level executives as it becomes a strategic priority for the highest levels of companies," argues David Katz of Viacom. CSRwire Talkback blog (12/7) LinkedInFacebookTwitterGoogle+Email this Story
Powering Tomorrow 
  • Solar sunflower helps harvest the sun's rays
    Princeton University sophomore Eden Full walked away from an Ivy League education to build the SunSaluter, a new kind of solar panel modeled on a sunflower. A low-tech water-dripper gradually changes the device's center of gravity so that it tracks the sun across the sky, allowing it to harvest up to 40% more energy from the sun's rays. "The reason a lot of these kinds of technologies fail in the field is that they are simply too complicated. We want something that's really intuitive and easy to understand," Full explains. National Public Radio (text and audio)/All Tech Considered blog (12/12) LinkedInFacebookTwitterGoogle+Email this Story
Engage. Innovate. Discuss. 
  • The writing is on the wall for corporate slogans
    Corporate mottos, slogans and credos simply confuse workers, writes Julie Winkle Giulioni. Rather than posting lengthy mission statements on the wall, try embedding your best practices into your actions and into your company's culture. "Consider how to take it off the wall and infuse it into every interaction. Only then will you see the real value in your corporate values," Giulioni writes. SmartBrief/SmartBlog on Leadership (12/13) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
We all want to believe that a company has a soul and a heart. But the truth of the matter is that a company's first responsibility is being profitable."
--Adam Friedman, PR specialist, as quoted at CSR Wire
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