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November 9, 2012
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News for business-to-business marketing professionals  |

  Top Story 
  • Microsoft's Skype in the Workspace opens a marketing channel
    Microsoft is starting Skype in the Workspace to attract small and medium-sized businesses to its Internet video chat and related services. Among the features is the ability for a business to create an "opportunity" meeting to which others can respond. "A salesperson or marketer might drool over how opportunities could be used to generate and qualify leads. Partnership development, recruiting, product testing and a host of other business tasks come to mind, too," Kevin Casey writes. News Service (11/8), InformationWeek (11/8) LinkedInFacebookTwitterEmail this Story
  Eye on Marketing 
  • McCann wins AOL assignment and ponders where to place it
    McCann Worldgroup has won an assignment for digital customer-relationship management from AOL, after a review. The agency will have to find some place within the network that doesn't conflict with twofifteenmccann's rival Microsoft account, which includes award-winning Xbox advertising. Adweek (11/8) LinkedInFacebookTwitterEmail this Story
  • E-mail list quality and maintenance improves performance
    Poor quality or poorly segmented and maintained e-mail lists are probably the culprit if campaigns are underperforming expectations, Godfrey's Mike Wilt and Debbie Crawford write. "Use analytics to be agile and adapt to new interaction trends. Always think of e-mail tactics as email marketing instead of e-news," they write. BtoB Magazine (11/8) LinkedInFacebookTwitterEmail this Story
  • Re-evaluate form and function for better content marketing
    If the topic of your content marketing doesn't really speak to the target persona's needs, you should better identify the audience and align the content to the right recipient at the correct stage of the sales cycle, Corey Eridon writes. "If you've selected a content format type that aligns really well with your subject matter ... the content will be easier for your audience to consume," he writes. Internet Marketing Blog (11/8) LinkedInFacebookTwitterEmail this Story
  Tech Edge 
  • Social advertising can be short, sweet, focused and cheap
    Effective social advertising campaigns don't have to be expensive or extensive, Sylvia Jensen writes. Research the right social nets for your audience, she recommends. Write ads to encourage interaction, not passive consumption. And get out your scalpel to become a keyword surgeon and concentrate on short messages that work as an elevator pitch to bring prospects to the next level. B2B Marketing (11/8) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Study: Asian companies are getting more innovative
    Asian firms and entrepreneurs are becoming global innovation leaders, according to a recent Forbes ranking. That's partly because so many Asian business leaders study or work abroad before returning to start or join domestic companies, says INSEAD's Hal Gregersen. "They’ve lived in two worlds. They’re better able to combine perspectives and deliver creative results," he explains. (11/8) LinkedInFacebookTwitterEmail this Story
  • 9 keys to making your company an online powerhouse
    Companies fare best when they use a roadmap strategy to evaluate, plan and execute an online strategy, writes author Joe Wozny, who presents his "digitalroadmap" process. Before going forward, however, your company should already know how existing efforts are going, what it hopes to achieve and how much human and financial capital it has on hand. SmartBrief/SmartBlog on Leadership (11/6) LinkedInFacebookTwitterEmail this Story
  Association News 
  • BMA corporate membership program offers great group rate option
    BMA membership has traditionally been open to individuals. However, BMA's corporate membership program introduces a great group rate option, offering companies significant savings and benefits such as free annual conference registration as well as free B2 Award entry submissions. Learn more about corporate membership levels and rates. LinkedInFacebookTwitterEmail this Story
  • BMA New York -- Event Recap -- Transformations: Now and Next
    Business marketing has been transformed in ways almost inconceivable just years ago. If anything, the marketing transformations -- from technology to media to creativity -- are accelerating. At "Transformations: Now and Next," leaders of these transformations discussed what it all means in terms of immediate best practices and imminent evolutions. Attendees engaged with an amazing array of B2B's most accomplished and provocative thinkers. The New York Academy of Sciences was an extraordinary venue for this truly extraordinary event. Read more. LinkedInFacebookTwitterEmail this Story
Learn more about BMA ->Home  |  About BMA  |  Chapters  |  Events  |  Join BMA  |  Resources

  On Leadership 

Top five news stories from SmartBrief on Leadership this week. Want more leadership news?

A man who does not read good books has no advantage over the man who can’t read them."
--Mark Twain,
American writer

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