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- Rockefeller takes second shot at "Do Not Track" legislation
Sen. Jay Rockefeller, the West Virginia Democrat who chairs the Senate's commerce committee, has reintroduced legislation that would allow consumers to opt out of being tracked online. Rockefeller said the legislation was needed because advertisers couldn't be trusted to regulate themselves effectively. "My bill gives consumers the opportunity to simply say 'no thank you' to anyone and everyone collecting their online information. Period," he said. Adweek
(2/28)       
| Marketing Trends & Research | | |
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- Nielsen: Mobile ads as a gateway to free content are well accepted
More than half of smartphone users worldwide -- 57% in the U.S. -- are exposed to at least one mobile ad a day, and most don't mind them, provided they are perceived as sponsoring free content, according to a Nielsen survey. In India, half of smartphone users like getting free content for ad views, but only 30% view ads once a week. In contrast, 78% of South Koreans see at least one mobile ad a day. ClickZ
(2/28)
- Native ads remain a divisive issue for digital marketers
 Some digital advertising leaders remain somewhat skeptical about the future of native advertising, writes Charlie Warzel. A lack of formal definitions and a dearth of understanding of the social Web at large may be hampering the acceptance of native ads, he notes. "For all the discussion surrounding implementation, scale and the ethics of the native ad movement, the bigger challenge facing the industry is that too many of its members don't seem to even know what native advertising is exactly," Warzel writes. Adweek
(2/28)
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- Zambezi's bet on online gambling pays off in spades
Zambezi is out ahead of other ad agencies when it comes to the nascent online gambling industry, winning an assignment for the upcoming World Series of Poker for Caesars Interactive Entertainment, writes E.J. Schultz. The campaign will use digital advertising, but also broadcast, out-of-home and event marketing "to capture the locals," says Michael Staskin, Caesars Interactive vice president of marketing. Some forms of online gaming are now legal in Nevada, New Jersey and Delaware, with more states expected to approve efforts in coming years. H2 Gambling Capital predicts the Internet gaming industry to spend $4 billion on marketing in the next five years. Advertising Age (tiered subscription model)
(2/28)
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- For SMB lead generation, Twitter is king of social media
More than half of all social network visits are to Facebook, compared with about a third of all visits heading to Twitter, according to an Optify survey of small- to medium-sized businesses using social networks for business-to-business sales. Twitter accounts for more than 4 in 5 leads attributable to social networks; however, 9% each for Facebook and LinkedIn. Social media accounts for a relatively small part of traffic referrals, amounting to 1.9% of total traffic, compared with organic and direct sources, which each bring in more than 40% of all hits. eMarketer
(2/28)
| Interactive Media | | |
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- Gap's social media outreach puts mobile first
Mobile is the focus of Gap's social media efforts, with smartphones accounting for 60% of all social media engagement, says Rachel Tipograph, the retailer's director of global digital and social media. "We have even tested that consumers like mobile content better, so we see higher engagement with an image produced via Instagram than an advertising asset from a traditional agency," she said at a session of the eTail West conference. Mobile Marketer
(3/1)
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