| November 2, 2012 | News for marketing professionals |
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| Breaking News |  |  |
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- Samsung's Galaxy Note spot follows LeBron James' pregame life
Samsung and Miami Heat basketball player LeBron James have teamed to promote the Galaxy Note II phone. A day-in-the-life spot that ran on the Internet and during the Heat's opening game against the Boston Celtics showed James tweeting a picture of his shoes and talking with Magic Johnson, among other other activities, on the day of the opening game. In an example of life imitating art, James' social media activities on the day of the actual game closely mirrored the spot. Advertising Age (tiered subscription model)
(11/1)      
| Company News | | |
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- P&G's role as mobile incubator
Sonny Jandial, Silicon Valley ambassador for Procter & Gamble, spends most of his time at Shopkick, the company that gives shoppers rewards based on where they shop. Shopkick CEO Cyriac Roeding said, "This partnership has fundamentally changed how our product developed." Roeding noted that Jandial successfully pushed for product scans that would prompt users to seek out products. Advertising Age (tiered subscription model)
(11/1)
- Westin Hotels rents New Balance fitness apparel to travelers
Westin Hotels is catering to guests who want to exercise on the road without packing gear. The chain is in a partnership with New Balance to rent running and fitness shoes, shorts and shirts, as well as capri pants and jogging bras, to their guests, with complimentary athletic socks part of the rental. Print, in-flight and outdoor ads through Bartle Bogle Hegarty tout the program -- in one iteration, a couple wearing bright-red New Balance shoes is shown jumping on a trampoline. The New York Times (tiered subscription model)
(11/1)
| Market Trends | | |
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| Interactive | | |
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- American Express looks to connect with Halo 4 gamers on Xbox
American Express is promising a completely new user experience with its integrated marketing push on Microsoft's Xbox gaming console. By using the Sync tile, players can receive incentives while playing Halo 4 that include a "Spend $100, Get $50" offer from Best Buy and a $25 statement credit from American Express. Adweek
(11/1)
| Multicultural Marketing | | |
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- Report: Online Hispanics are highly social
Online Hispanics are more engaged with social media than non-Hispanics, eMarketer has found in a report. Nearly 7 in 10 Hispanic Web users will visit social networks a minimum of one time a month in 2012. Online Hispanics in March tallied 4 hours a week on average on social networks, compared with 3.7 hours for online non-Hispanics, comScore found. eMarketer
(11/2)
| People & Personalities | | |
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- How fashion labels are using online video as a virtual runway
Yuli Ziv, founder and CEO of the Style Coalition, discusses how the fashion industry is embracing online video as a marketing tool. "Video is a great medium for fashion brands because it allows them to bring their creations to life. It's an entertaining format that could include many different lifestyle elements and provide a fuller picture of the brand message," Ziv said. eMarketer
(11/2)
| AAF Spotlight | | |
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- AAF Faculty Toolkit Webinar: Including the NSAC in your tenure and promotion package
Nov. 9, 2012 | 3 to 4 p.m. (EDT)
Does your university use the National Student Advertising Competition (NSAC) as the client for your advertising campaigns class? Are you in a tenure-track position? Then you should understand how you can use the NSAC in your tenure and promotion package. This unique competition can be positioned as more than just a class on your teaching CV. Students benefit from this competition as a professional development tool, and so should you. Join Sandy Utt on Nov. 9 at 3 p.m. ET to learn from her insights as a NSAC veteran.
| SmartQuote | | |
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 | Clever, tricky ideas often sound fine when described in a conference room. But some simple, basic, plain-as-the-nose-on-your-face idea will sell more goods."
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