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January 4, 2013
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Problem. Solved. 
  • Franchise business owners soldier on despite setbacks
    It was a struggle, but John Carney was able to rebuild after a tornado destroyed his Express Oil Change & Service Center business in Alabama. "We're honest with people and try to do the right thing for the community. I think that's just the right way to go for longevity," he said. This article also describes how two other franchise business owners overcame obstacles to stay in business. Entrepreneur magazine (1/2013) LinkedInFacebookTwitterGoogle+Email this Story
Marketing 
  • 3 B2B e-mail marketing trends you should know about
    The growing prevalence of Internet-capable mobile devices means marketers will have to craft e-mail messages that cater to mobile users, according to Jeff Nicholson of Pitney Bowes Software. Another key trend will be an increasing emphasis on monitoring and reducing opt-out rates, he notes. BtoB Magazine (1/3) LinkedInFacebookTwitterGoogle+Email this Story
  • How to have productive conversations with your customers
    When talking to potential clients, it's important to show them you care before launching into a sales pitch, according to Geoffrey James. Also, treat customers as your equals instead of talking down to them and be willing to share personal details with your clients. CBS MoneyWatch (1/3) LinkedInFacebookTwitterGoogle+Email this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

Management 
 
  • It's time for leaders to get real
    Leadership should be about facing up to uncomfortable realities, not about burying your head in the sand, writes George Ambler. Only reality-based leadership can inspire employees or bring long-term strategic success. "Convincing ourselves that things are better or different from reality is never a good idea," he writes. George Ambler blog (1/4) LinkedInFacebookTwitterGoogle+Email this Story
  • 7 tips for becoming a better interviewer
    If you're getting ready to interview candidates for a job opening, start by reading over their applications and developing a list of questions, Karen Axelton writes. "Instead of questions that can be answered with 'yes' or 'no,' ask questions that require an explanation or call on the candidate to elaborate," she advises. Also, don't use your computer or engage in any other activity that could distract you during the interview. NetworkSolutions.com (1/3) LinkedInFacebookTwitterGoogle+Email this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Money 
  • Get your customers to pay faster
    You can help to make sure your customers will pay you in a timely fashion by creating written copies of payment terms, itemizing your invoices and developing relationships, Tim Parker writes. "People who know you as a person will do their best to make sure you are paid. Especially if they know you as a nice person," he writes. Intuit Small Business Blog (1/3) LinkedInFacebookTwitterGoogle+Email this Story
  • The effectiveness of small-business lending programs
    The Government Accountability Office has issued a report analyzing the efficacy of the Small Business Lending Fund and the State Small Business Credit Initiative. Banks that participated in the SBLF program were able to increase their overall business lending by 31%. However, the GAO has pointed out there have been reporting problems with both programs. Small Business Trends (1/3) LinkedInFacebookTwitterGoogle+Email this Story
 
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Tips & Tools 
  • Top tools for creating "screencasts"
    If you want to show off your website or explain how a product works, a "screencast," which tracks the activity on your computer screen, can be a useful tool. You can produce "screencasts" by using free tools such as Screencast-o-matic, Screenr or Jing, Cynthia Boris writes. Entrepreneur online/The Daily Dose blog (1/3) LinkedInFacebookTwitterGoogle+Email this Story
Just for Fun 
  • Astronauts have a different perspective on Earth
    Some astronauts who have traveled into space say they have gained a new perspective by seeing Earth from way above. This article includes a video that catalogs their experiences. "When we look down at the Earth from space, we see this amazing, indescribably beautiful planet," astronaut Ron Garan said. "It looks like a living, breathing organism. But it also, at the same time, looks extremely fragile." Business Insider (1/3) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
You have to stay focused, reach out to family and friends and remember that tomorrow's always a new day."
--Judy Briggs, 1-800-Got-Junk franchisee, as quoted by Entrepreneur magazine
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.
 

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