| News about digital retail commerce |  |
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| Online Retail Trends | | |
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- Report: Online retail rose 16% last year
U.S. e-commerce sales rose 16% to $225 billion in 2012, according to the Commerce Department, and other estimates show online retail accounted for 8.8% of all retail sales in the fourth quarter. A separate report from Shop.org found that non-store retail sales rose 11.6% last year, compared to a 4.9% rise in total retail sales. Internet Retailer
(2/15)     
- U.K.'s online grocery sales set to double in 5 years
 Online sales are still only a small sliver of all U.K. grocery revenue, but they're on track to double to £11.1 billion by 2018, with Tesco leading the way, according to Kantar consultancy. ASDA controls about one-third of the market, and online-only retailer Ocado has 5% of the business. The Guardian (London)
(2/18)
| New Media & Technology | | |
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| Companies in the News | | |
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- Netflix gets social media boost from "House of Cards" debut
Netflix scored major growth for its social media presence owing to buzz around the debut of its new political drama "House of Cards." The show's trailer is the No. 1 video on the company's YouTube channel with more than 1.2 million views, and the show garnered a peak of 18,796 tweets on Feb. 2, the day after its debut. Analysis from Trendrr showed that 63% of social media shares about the show were positive. LostRemote.com
(2/18)
- Burberry app lets brand fans order off the runway
Burberry's new Made To Order with Smart Personalisation features let customers order the latest outerwear pieces from the Womenswear A/W 2013 just after they've made their runway debut, for delivery nine weeks later. There's also a mobile application that lets users scan a particular piece for more information, and for shoppers in the Regent Street store in London, those videos will play on smart mirrors. Fast Company online
(2/18)
| Interactive Advertising | | |
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- Top-level domains could mean the return of a "chaotic" Web
The launch of new top-level Web domains could force many companies to spend extra cash protecting their brands online, experts say. The launch, which begins in April, is expected to be "expensive and chaotic," one lawyer says. Adweek's Katy Bachman notes, "Without added protections, advertisers fear the worst. But in the end, it could be consumers who suffer the most if they can't trust or find a brand name on the Internet." Adweek
(2/18)
| Shop.org Spotlight | | |
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- 5 essential lessons in international e-commerce
Digital commerce has become a primary driver for growth for the retail industry around the world, but each market presents its own unique opportunities and challenges. In a webinar on Feb. 20, executives from Econsultancy will explain the state of retail e-commerce in Europe, the U.K. and South America, provide a glimpse at the mobile experience in these areas, and share examples from brands that have successfully branched beyond local borders. Learn more or register.
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- The CMO’s guide to big data and social media
As time passes on, the fusion of big data and social media presents a unique opportunity for brands to cultivate more than customer dialogue. A new white paper by Magic Logix in the Shop.org library explains the steps marketing executives can take to analyze social media to better define your target consumer and trigger more efficient marketing campaigns. Download the white paper.
| SmartQuote | | |
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 | You will become as small as your controlling desire; as great as your dominant aspiration."
--James Allen,
British author
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| | Recent Shop.org SmartBrief Issues:
- Monday, February 18, 2013
- Friday, February 15, 2013
- Thursday, February 14, 2013
- Wednesday, February 13, 2013
- Tuesday, February 12, 2013
| | | Lead Editor: Megan Conniff
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More than 30% of attendees at Shop.org’s 2012 Annual Summit were vice presidents or senior executives. Source: 
