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March 8, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Supercell's secret is in small teams, learning from failure
    Finnish application developer Supercell Oy is grossing a half million dollars a day on the success of two free games, Clash of Clans and Hay Day, writes Sven Grundberg and Juhana Rossi. CEO Ilkka Paananen says the company learned from the four failures it produced before striking gold, and offers relatively high salaries to attract skilled workers to Helsinki's harsh climate. Development teams of 10 or fewer reduce bureaucracy and speed development, says Drussila Hollanda, one of the company's developers. The Wall Street Journal/Dow Jones Newswires (3/7) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Facebook says feed changes speak to "irreconcilable" tensions
    Developers will have to make some minor adjustments to take advantage of Facebook's changes to its news feed, Jolie O'Dell writes. Images should be at least 600 by 600 pixels, as imagery is more prominent in the redesign, but APIs will not change. Neither will EdgeRank, John Koetsier writes, meaning advertisers don't have to worry about another new algorithm, though brands should be concerned about expanded user choice of feeds limiting exposure to ads. Facebook's Vice President of Product Chris Cox says the tension between users complaining about too many sponsored posts and brands is "irreconcilable." The Wall Street Journal (3/7) , VentureBeat (3/7) , VentureBeat (3/7) LinkedInFacebookTwitterEmail this Story
  • Pizza Hut pursues in-store traffic, mobile orders
    Consumers are given a variety of options with Pizza Hut's new mobile campaign that highlights the chain's new pizza sliders and encourages users to order on their devices for delivery or pickup. A tap on the ad on Us Magazine's mobile site takes users to Pizza Hut's mobile-optimized site where they can also browse the menu and opt in for deal notices, as well as enter location information to find a nearby store. (3/8) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Social-networking apps reach third place in revenue generation
    Powered by the rise of Japan's Line and China's WeChat and Sina Weibo, social-networking applications sold in Apple's App Store posted an 87% year-over-year increase in revenue in January, per App Annie. The maturation of the social-network category led by Facebook, Find My Friends and Twitter ranks it third by revenue, just behind games and productivity apps. "Many of these regional services are looking to go truly global in the long term, so we can expect to see a coming showdown between messaging apps as they compete for your time and money," Josh Ong writes. (3/8) LinkedInFacebookTwitterEmail this Story
  • Other News
  Marketers Needs 
  • Volkswagen and Google create a road trip app for ad campaign
    Volkswagen is collaborating with Google on a mobile application and Web component that traces and then shares road trips via Google+, Lauren Johnson writes. Coming out of Google's Art, Copy & Code project -- a reboot of the company's advertising technology initiative -- the "Smileage" Android app uses social media and geo-location information, and ties into a Deutsch advertising campaign for VW. "Over the past few years, we've really focused on creating deep partnerships with brands and agencies to create truly compelling brand experiences," Google's Andrea Faville says. Mobile Marketer (3/8) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Twilio backer beefs up developer incentives
    Twilio is offering financial incentives to developers interested in building applications that use its Internet telephony service. Twilio also launched a developer fund with early Facebook investor Dave McClure pledging "to fund half of Twilio's latest European fund in hopes to further expand Twilio's influence in the international marketplace," Wayne Adam writes. (3/8) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • U.S. cracks down on text-message spam
    The U.S. Federal Trade Commission filed eight lawsuits against companies that have sent a total of more than 180 million often deceptive text messages, noting costs mounting into the millions for unsuspecting consumers. Major retailers also have protested over the spam messages, some of which reference them and make promises that aren't fulfilled. Adweek (3/7) LinkedInFacebookTwitterEmail this Story
  • Senate wireless act empowers FCC to unlock cellphones
    The Wireless Consumer Choice Act is now working its way through the U.S. Senate, Brendan Sasso writes. The bill would make it legal for consumers to unlock cellphones, often given away to consumers as inducements to sign up for wireless plans, but linked to the carrier thereafter. The bill would empower the FCC to order cellphones unlocked after the contract is fulfilled. "Consumers should have flexibility and choice when it comes to their wireless service and they deserve to keep and use cellphones they have already purchased," says Sen. Amy Klobuchar, D-Minn. The Hill/Hillicon Valley blog (3/7) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • MMA Mobile Marketing Industry Directory
    MMA helps its members and other industry professionals cut through the clutter of traditional search engine results with the Mobile Marketing Industry Directory. The Directory enables professionals to perform targeted searches for industry-related products and services using either a user-defined keyword search or an alphabetized directory search by product categories. The Mobile Marketing Industry Directory features only products and services aimed towards helping industry professionals find the most cost-effective and convenient business tools. The Directory can be found under the "Resources" tab of or on its dedicated site. LinkedInFacebookTwitterEmail this Story
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Hope never abandons you, you abandon it."
--George Weinberg,
American psychologist, writer and activist

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