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March 18, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • What's the next evolution in sponsoring content?
    Sponsored content, or advertising that looks like an editorial product, is a lucrative format for publishers despite the difficulty in distinguishing sponsored from unsponsored content, writes Felix Salmon. The next step may be genuine editorial content that then receives corporate backing. "When Forbes or Fortune or Quartz run a story which a company wants people to read, why can’t that company pay the publisher to feature it prominently until it reaches a certain audience?" Salmon writes. Reuters/Felix Salmon blog (3/15) LinkedInFacebookTwitterEmail this Story
  Revenue 
  • BuzzFeed to add focus on business news
    BuzzFeed will introduce a section devoted to business news that will be led by Peter Lauria, formerly of Reuters. Editor-in-Chief Ben Smith says the move will get the company into the conversation on social networks. "Twitter is the home of hard, breaking news across categories but, specifically to business, there is this big conversation around LinkedIn. Everybody thinks of it as your resume, but actually there are thousands of people using it as a social platform," Smith said. MarketWatch (3/15) LinkedInFacebookTwitterEmail this Story
  • Other News
  Innovation 
  • Independent writers, editors get a boost into apps
    Freelance writers and independent editors in New York looking for a paying audience can create their own mobile applications with help from 29th Street Publishing. The objective for 29th Street is to enable independent writers and editors to "own and communicate directly with their audience. Also, to pay writers fairly without compromising the quality of the experience," said co-founder David Jacobs. The Wall Street Journal (3/17) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Marketers fret over dot-com disclosure rules
    The Federal Trade Commission has updated its rules for dot-com disclosures and disclaimers, but the new guidelines leave online advertisers with plenty of work to do. Hyperlinked or pop-up disclaimers might not cut it, the FTC warns, meaning marketers will have to get creative to provide full disclosures in tweets, mobile ads and other space-constrained formats. "The FTC won't relax enforcement just because the ad is in a constrained space. Marketers will need to figure it out," said advertising lawyer Linda Goldstein. Adweek (3/17) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  Case Studies 
  • With business model undercut, alt weeklies fading away
    The alternative weekly, once an easy way to make money in publishing, has fallen on hard times with its free model duplicated online and many advertisers displaced or driven out of business, writes Jack Shafer. The demise of the Boston Phoenix is but the latest example in an industry whose publishers used to enjoy 30% profit margins but now "will have to content themselves with 10 percent margins." Reuters/Jack Shafer blog (3/15) LinkedInFacebookTwitterEmail this Story
  API News and Events 
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  SmartQuote 
What men value in this world is not rights but privileges."
--H.L. Mencken,
American journalist and essayist


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    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

     
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