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December 26, 2012
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News for the advertising, media, and marcom industries

  Top Story 
  • Digital billboards power iconic New Year's Eve spot in N.Y.
    The One Times Square building that hosts the annual New Year's Eve ball drop has almost no tenants -- but it earns more than $23 million a year in ad revenue. Dunkin' Donuts, Anheuser-Busch InBev, Sony and News Corp. are among the brands that spend millions each year advertising to the people milling in Times Square. Part of the success lies in the digital billboards that replaced standard versions and permit faster message turnaround and moving graphics. The Wall Street Journal (12/25) LinkedInFacebookTwitterEmail this Story
  Agency News 
  • Top 20 brand failures that sent the wrong messages this year
    Harvey Nichols models who appeared to have had an "accident" in their pants, IKEA's digital removal of women from their Saudi catalog and Gap tweets exploiting Hurricane Sandy were among the most spectacular "brand fails" of the year. The top 20, along with more commentary, are outlined in this slideshow by AdWeek's Tim Nudd. Adweek/AdFreak blog (12/20) LinkedInFacebookTwitterEmail this Story
  Trends & Research 
  • Can mobile advertising stop being weird?
    Mobile advertising is still seen by many brands as simply "online paid advertising made little," says Melissa Parrish, a senior analyst at Forrester Research. That undervalues the medium and leads marketers to miss out on mobile's true potential, Parrish argues. "Mobile advertising is in a really weird place right now," she says. Chicago Tribune (tiered subscription model) (12/25) LinkedInFacebookTwitterEmail this Story
  Sponsored Content 

  Marketer News 
  • Wine merchants think millennials can break bottle habit
    Wine merchants are pouring wine into new skins to attract millennial-generation drinkers who aren't wedded to glass-bottle packaging. Stacked Wine and Bonfire Wines are among the brands using innovative plastic, lightweight and portable containers. Wine drinkers are more likely than hard liquor and beer fans to decide what they want to buy at the store itself, rather than in advance, according to Nielsen North America Consumer Group, leaving an opportunity for point-of-purchase influence. The New York Times (tiered subscription model) (12/25) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Twitter is expected to expand its use as a TV-chatter app
    There are more than a few second-screen applications available, but none of them have really been able to compete with Twitter, which has emerged as a leader in social-television viewing. Despite a high-profile NASCAR event, Twitter hasn't done much else to exploit this trend, though that's expected to change in 2013 -- the company is hiring for a job called Manager of TV Relationships. "[T]he beauty in all these opportunities is that much of the content for these destinations is created by viewers themselves, without much need for Twitter or the networks to produce anything original," writes Ryan Lawler. TechCrunch (12/25) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Seminar Alert -- Leading the Charge: Senior Agency Management Skills for a Changing Industry
    This event, conducted by Jeff Hiller of JB Training Solutions on Feb. 13 in San Francisco, is specifically designed to help senior advertising executives with the guidance they need to lead in a transforming industry. This full-day workshop will provide answers to the most challenging issues facing today's agency leaders, including how to connect with younger colleagues, how to adapt effective leadership styles based on unexpected business situations, and how to motivate junior team members.

    Register today. LinkedInFacebookTwitterEmail this Story
  • Competitive Pitch Discovery: Getting to the Heart of What it Takes to Win Webinar
    On Jan. 29, Brent Hodgins of Mirren Business Development will host a webinar that will show you the behind-the-scenes of a competitive review. Learn a step-by-step process that will make your prospects open up, and uncover how to ask the best discovery questions and tactics that will provide the results you need. Leave with an approach that will help you better understand your real chances of winning and what it will take to beat other agencies.

    Single and unlimited access viewing options available. Sign up now. LinkedInFacebookTwitterEmail this Story
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