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December 6, 2012
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The latest news on language-learning trends and innovation

  Corporate & Government Spotlight 
  • Woman builds company to provide translation services
    Lynn Elfers says she created Affordable Language Services to help people in the health care, education and law enforcement fields communicate with foreign-language speakers. Elfers says she learned to speak Spanish during missionary work in Costa Rica; when she returned home, she helped Spanish-speaking friends with doctor visits. She later teamed up with German- and Italian-speaking friends to form the company, which employs about 600 interpreters. The Cincinnati Enquirer (12/5) LinkedInFacebookTwitterEmail this Story
  • Limited foreign-language skills hinder Scotland businesses
    Companies in Scotland have failed to take advantage of opportunities in foreign markets and prefer to export to English-speaking countries, a study has found. The trend has developed because Scotland's labor force lacks bilingual workers. The study traced the problem to a drop in the number of students taking foreign-language courses during the past decade. Scottish government officials say a plan is under way to improve language skills. BBC (11/26) LinkedInFacebookTwitterEmail this Story
  • Other News
  Language Education Update 
  • Rosetta Stone, N.J. school district team for language program
    Schools in Glen Rock, N.J., will offer Rosetta Stone software to fourth- and fifth-graders in Latin, Spanish, French and Mandarin. The program aims to give young students "a taste of four different languages before they get to middle school, at which time they will be able to choose the language they will proceed with through ... high school," said Barbara Steuert, the school board's curriculum and instruction chair. Glen Rock Gazette (N.J.) (12/5) LinkedInFacebookTwitterEmail this Story
  • Other News
  Training & Technology 
  • Alaskans seek to reinvigorate Inupiaq language with Rosetta Stone
    Alaska's Inupiat Heritage Center and North Slope Borough ordered 1,000 hard copies and 10,000 online licenses of Inupiat Rosetta Stone software in 2011 as a means to help preserve the language. The software is available for public use at the center and a number of other organizations, and officials say they hope it helps people get in the routine of speaking the language on a daily basis. The Arctic Sounder (Anchorage, Alaska) (11/30) LinkedInFacebookTwitterEmail this Story
  • Some tips to make your child bilingual
    More than twice as many children ages 5 and older now speak a foreign language at home than did so 30 years ago, thanks to parents who aim to raise their children bilingual. "I want Delila to ... be able to interact with her extended family," Jennifer Ghurani says about teaching her child Arabic. Experts recommend various ways to create a home environment conducive to bilingual learning, such as hiring a baby sitter who speaks another language or playing foreign-language music. Parenting magazine online (11/28) LinkedInFacebookTwitterEmail this Story
  • Other News
  Rosetta Stone News 
  • The Loyalty Effect: Four Keys to Boosting Customer Retention
    While all companies know that a loyal base of customers is critical to building market share and achieving revenue goals, few have figured out how to consistently provide the excellent customer service and support that are essential to earning customers’ trust and loyalty. Learn more about the capabilities customer-facing employees need to deliver outstanding service experiences. LinkedInFacebookTwitterEmail this Story
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To change one's life: Start immediately. Do it flamboyantly. No exceptions."
--William James,
American psychologist and philosopher


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About Rosetta Stone®
Rosetta Stone Inc. is changing the way the world learns languages. Rosetta Stone provides interactive solutions that are acclaimed for the speed and power to unlock the natural language-learning ability in everyone. Available in more than 20 languages, Rosetta Stone language-learning solutions are used by schools, corporations, universities, government agencies and millions of individuals in over 150 countries throughout the world. The company was founded in 1992 on the core beliefs that learning a language should be natural and instinctive and that interactive technology can replicate and activate the immersion method powerfully for learners of any age. The company is based in Arlington, Va. For more information, visit www.rosettastone.com/pro.

 
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