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20 February 2013
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News for mobile marketing professionals

  Campaigns and Case Studies 
  • Lovemap points to London's top digital flirting sites
    A Valentine's map for London revealed the subway stops in the city where the most singles had "winked" at each other on their smartphones using the Lovestruck application. The top five stations were London Bridge, Bank, Liverpool Street, Oxford Circus and St. Paul's. The Lovemap, from Lovestruck and mobile agency Fetch, was "a great opportunity for single Londoners to meet their perfect love match," said Lovestruck co-founder Brett Harding. (U.K.) (14 Feb.) LinkedInFacebookTwitterEmail this Story
  • Virgin Records targeted men with location-based Valentine's effort
    Male shoppers near Tesco stores in the U.K. were targeted with location-based messages last week as part of a campaign by record label Virgin in support of a new album. The company plans to follow up with a similar campaign keyed to Mother's Day. "To be able to use such a targeted service as this is invaluable, especially during a gifting period so open to last-minute suggestions," said Ian Carew, senior marketing manager at Virgin Records. M&M Global (14 Feb.) LinkedInFacebookTwitterEmail this Story
  Industry News 
  • Collider hires Theo Theodorou to target Europe
    Online data-management company Collider has signed on Theo Theodorou to help expand the company's European business. Theodorou formerly was EMEA head of sales for iAD. "Collider's ability to define consumers not just by age, demographic and location, but also to reach them cross-device at the right time, will tie it all together in a clear, understandable and beneficial way" for publishers, he said. More About Advertising (18 Feb.) LinkedInFacebookTwitterEmail this Story
  • Vodafone teams up with BAE Systems to boost mobile security
    BAE Systems Detica and Vodafone will begin partnering on a cloud-based security system designed to protect mobile devices from intrusion, the companies announced. The system work by scanning inbound and outbound traffic, without affecting device performance, the firms say. Vodafone Mobile Threat Manager is the result of a five-year strategic agreement between the companies and will be deployed to 1,500 enterprise customers. (18 Feb.) LinkedInFacebookTwitterEmail this Story
  Market Trends and Research 
  • Mobile gaming study finds that iPhone leads
    Mobile gaming is more popular on iPhones than on Android devices by a significant margin, according to a survey. "The most surprising finding from the Arbitron Mobile December gaming data is that the smartphone platform seems to drive gaming behavior. The biggest advice Arbitron Mobile can give to marketers is to look at consumer smartphone behavior holistically across platforms, app usage, browsing behavior and general engagement trends," said Derrik Dennis, director of sales and business development at Arbitron Mobile. Mobile Marketer (14 Feb.) LinkedInFacebookTwitterEmail this Story
Everything that lives, lives not alone, nor for itself."
--William Blake,
British poet and painter

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