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February 11, 2013
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News for mobile marketing professionals

  Top Story 
  • Consumer acceptance next step for mobile payments; forecast at $1 trillion by 2015
    Mobile is poised to take off as a payment method, with the potential to account for $1 trillion in sales by 2015, experts say. The key for marketers is finding ways to engage consumers, according to speakers on a panel at Apps World in San Francisco. One transitional way may be to offer mobile applications that complement conventional credit card transactions. PCWorld (2/9) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • Honda taps mobile social gaming for Civic campaign
    Honda timed a mobile social media campaign to run alongside the Grammy Awards using SongPop, tapping into the game's 60 million players. The campaign, which showcases Honda's three Civic models, invites social sharing of Honda playlists created on the mobile and tablet applications, including Facebook Timelines. Mobile Marketer (2/11) LinkedInFacebookTwitterEmail this Story
  • Olive Garden engages mobile users with maps and menus
    Olive Garden is engaging mobile users with an invitation to call up a menu with its ad on the NBC 4 New York iPhone application. On the menu page, viewers can swipe through to call up nutritional information and view photo displays of the items. The ad also includes the ability to pull up a map with the location of the nearest Olive Garden marked. (2/11) LinkedInFacebookTwitterEmail this Story
  • JCPenney SMS campaign asks shoppers to compare prices
    JCPenney uses text messages to alert consumers to the retailer's low prices. The recent campaign invited mobile users to click on a link that took them to a page on Penney's mobile site devoted to the campaign. There they could compare the retailer's prices with those from other stores. (2/11) LinkedInFacebookTwitterEmail this Story
  • Other News
  Marketing & Sector Solutions 
  • Why mobile holds unique potential for B2B marketers
    Mobile can be a highly effective platform for business-to-business marketers, given the intimacy of the always-present devices and their capabilities, writes Jeff Stokvis, Ogilvy & Mather's director of digital strategy. Tablets in particular can be ideal, as they "are primarily a lean-back experience, which is the prime time for B2B marketers to consume heavy content like white papers and video," he writes. eMarketer (2/8) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Web users aren't making a beeline for Vine
    Just 1.7% of Web users have signed up for Twitter's Vine service, and 86.5% of users say they've never heard of the new tool, according to an AYTM Market Research survey. Still, the service's launch is prompting many Web marketers to reevaluate their social video strategies. "Vine may be a good opportunity for brands looking to link up their paid, owned and earned strategies," this article notes. eMarketer (2/8) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Mobile video is showing potential to rival TV, experts say
    Mobile video is revealing itself to be the best-performing unit in advertising, and its rapid growth indicates it has a bright future. This year's Super Bowl showed how advertisers are leveraging mobile to make the most out of their TV ads, observers say. "Mobile video is not the new TV commercial by a long shot -– not yet at least. ... Leading marketers that are driven by meaningful metrics, not by clinging to safety, are shifting TV dollars to mobile video –- and not just any mobile video –- but mobile video ads before premium mobile video content, since these ads have the best results," said Ujjal Kohli, CEO of Rhythm NewMedia. Mobile Marketer (2/11) LinkedInFacebookTwitterEmail this Story
  • Mobile must extend to all marketers, adsmobi advises
    A wide spectrum of marketers, including those at smaller businesses and startups, must be engaged with mobile advertising as a normal part of their campaigns if mobile is to realize the kind of rapid growth previously seen online, says a report from mobile media buying platform adsmobi. "It is crucial that mobile advertising optimization disposes of its previously 'elitist' epithet and be viewed for what it is -– a key tool for all to use as part of audience targeting," said adsmobi co-founder Ramy Yared. Mobile Marketing Magazine (2/8) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Tomorrow's Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
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Mobile Marketing Resources | Industry Directory

Position TitleCompany NameLocation
Audience Development ManagerSmartBriefWashington, DC
Marketing VP, ConsumerFluential, LLC.Sunnyvale, CA
Mobile Marketing ManagerLive Nation EntertainmentLos Angeles, CA
Sr. Marketing ManagerAmazonSeattle, WA
Product Marketing ManagerVibes MediaChicago, IL
Director of MarketingCrescent Electric Supply Co (CESCO)Dubuque, IA
Click here to view more job listings.

The only man I know who behaves sensibly is my tailor; he takes my measurements anew each time he sees me. ... The rest go on with their old measurements and expect me to fit them."
--George Bernard Shaw,
Irish playwright

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