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October 17, 2012
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Setting the Example 
  • It's time to embrace "big sustainability"
    We're on the brink of "big sustainability," with major corporations looking to CSR as a way to improve their branding and operating efficiency, writes Solitaire Townsend. Green advocates should embrace that shift because fixing the world's environmental problems will require bold action by corporate players. "Don't ask business to be smaller. Ask them to be bigger, more impactful and more influential," Townsend writes. The Guardian (London) (10/16) LinkedInFacebookTwitterGoogle+Email this Story
Creating Accountability 
  • Mars uses Facebook app to publish CSR report
    Mars published its latest CSR report using Facebook Reader, an application that allows the document to be shared and read easily by the social network's users. That's part of a broader effort to make sustainability reporting more accessible and palatable to lay audiences, Raz Godelnik writes. (10/16) LinkedInFacebookTwitterGoogle+Email this Story
  • Calif. wants its fuel standard back
    California is asking a court to reinstate its low-carbon fuel standard despite industry protests that it favors in-state producers. Officials said the standard was designed to factor in the energy expended by shipping fuel from out-of-state production facilities, but noted that determined producers would be able to find ways to reduce their transportation-associated environmental impacts. Bloomberg Businessweek (10/16), Reuters (10/16) LinkedInFacebookTwitterGoogle+Email this Story
Green Marketing 
  • Green activists aren't just granola-eaters, says Adidas exec
    Companies should be making more of their sustainable innovations when it comes to communicating with the public, says Adidas innovation manager Alexis Olans. "A few years ago, sustainability had a crunchy granola feel. Today, thanks to events like the Olympics, people simply accept sustainability as a better way forward," she says. The Huffington Post (10/16) LinkedInFacebookTwitterGoogle+Email this Story
The Responsible Leader 
  • How the EDF found inspirational Climate Corps evangelists
    The Environmental Defense Fund's Climate Corps program, which embeds young people in firms to advocate for cleaner, more efficient ways of doing business, has proved to be a hit, writes Sitar Mody. That's partly because of the kinds of people recruited as Climate Corps fellows. "It takes the right type of person to inspire. ... We hand-pick committed self-starters with entrepreneurial characteristics and strong analytical skills," Mody explains. (10/15) LinkedInFacebookTwitterGoogle+Email this Story
Powering Tomorrow 
  • Should solar advocates care about desert tortoises?
    Efforts to build solar installations in the Mojave Desert are being held up by concerns about the impact on tortoise populations. The projects should go ahead, argues the editorial board of the Los Angeles Times, because they're structured in a way that still leaves plenty of pristine land for tortoises. "In the end, the desert tortoise's future depends at least as much on our ability to slow the progress of climate change as to shield its habitat," the editorial notes. Los Angeles Times (tiered subscription model) (10/16) LinkedInFacebookTwitterGoogle+Email this Story
Engage. Innovate. Discuss. 
  • 10 steps to building a profitable personal brand
    Business owners can make more money with less effort by being themselves and building a strong personal brand, Michelle Villalobos said last week at the National Association of Women Business Owners Women's Business Conference. "You want to be a celebrity in your field so that people are asking for you by name," she said. "When you're top of mind in your field, you get more referrals." Setting up a great website, blogging and using social media are all key to building a brand people will recognize, she explained. SmartBrief/SmartBlog on Social Media (10/11) LinkedInFacebookTwitterGoogle+Email this Story
Advertising is the price companies pay for being unoriginal."
--Yves Behar, designer, as quoted in The Huffington Post
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