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February 20, 2013News for women business owners

  Top Story 
  Business Trends 
  • Small businesses and lenders find P2P lending attractive
    Peer-to-peer lending as a finance option is gaining traction among small businesses, Robert Moskowitz writes. Transaction costs are lower than those of a financial institution, and underwriting criteria are less onerous than those for a small-business bank loan. For lenders, the risk is slight because of careful vetting and the ability to spread money across multiple loans. Intuit Small Business Blog (2/18) LinkedInFacebookTwitterEmail this Story
  • Other News
  Small Business Spotlight 
  • Jewelry store owner shifts focus to make it through tough times
    Julie Haack took over her family's jewelry business in 2007, shortly before the recession devastated the company's retail component. Haack was able to keep the store open by leveraging her diamonds as investments to generate capital and by cutting costs. She also began acting as a broker for people who wanted to sell their jewelry to earn cash, and she initiated a weekly e-blast that produced quick sales. The Charlotte Observer (N.C.) (2/19) LinkedInFacebookTwitterEmail this Story
  Social Media Buzz 
  • How to build a buzz on social media
    Companies can make the most of social media by being memorable, engaging with their fans and referencing cultural events, Lindsay LaVine writes. For example, the frozen yogurt brand Red Mango was able to generate social buzz by creating a flavor called Honey Badger, named after a viral YouTube video. Entrepreneur online (2/19) LinkedInFacebookTwitterEmail this Story

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  NAWBO (R) News 
  • and NAWBO release survey findings
    A national survey of women business owners conducted by and NAWBO finds a pervasive sense of economic optimism, including a prediction by most women business owners (85%) that more women will become entrepreneurs in 2013 than in past years. Read the press release. LinkedInFacebookTwitterEmail this Story
  • Attend the NAWBO Public Policy Fly In
    Join NAWBO as we work on solutions to the issues facing our nation's women business owners at the NAWBO Public Policy Fly In on March 5 in Washington, D.C. The event includes a group meeting as well as individual meetings with members of Congress or their staffs. RSVP. LinkedInFacebookTwitterEmail this Story
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  Best Practices 
  • How to sell your ideas like a "Shark Tank" contestant
    The reality show "Shark Tank," in which would-be entrepreneurs pitch ideas to judges, should be required viewing for business leaders, Stephanie Scotti writes. Contestants use attention-grabbing techniques, make their presentations personal, get judges directly involved and end with strong calls to action. "Consider applying these lessons to boost your confidence, inspire your listeners and exponentially increase your chances for a high-impact presentation," Scotti writes. SmartBrief/SmartBlog on Leadership (2/19) LinkedInFacebookTwitterEmail this Story
  • How to satisfy an unhappy customer
    The next time a disgruntled customer complains about your business, thank him or her for giving you information that you can use to improve your company, recommends Marilyn Suttle. Try to stay calm, and ask what you can do to rectify the situation. "When a customer puts pressure on you, see it as a good way for you to grow your abilities," she writes. Inc. online (free registration) (2/18) LinkedInFacebookTwitterEmail this Story
  • What's the optimal number of workouts per week?
    Research suggests that you don't have to work out every day to achieve the benefits of increased physical activity. Researchers from the University of Alabama at Birmingham split women ages 60 to 74 into groups exercising two, four and six times a week. After four months, the women who were working out just two times a week experienced the same fitness gains as those who were exercising six times a week. Those who exercised four times a week, however, were burning more calories than the others. The New York Times (tiered subscription model) (2/12) LinkedInFacebookTwitterEmail this Story
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--Anne Sophie Swetchine,
Russian mystic

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