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March 6, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • How programmatic ad buying will change the ad world
    Programmatic ad buying will allow marketers to avoid the huge, high-risk investments currently associated with major ad campaigns. The technology lets marketers adjust their marketing in real time based on data, writes Barry Lowenthal. "The day is coming soon when programmatic buying will change everything you know about the media business and data jockeys become the rock stars of the agency world," Lowenthal predicts. Adweek (3/5) LinkedInFacebookTwitterEmail this Story
The Next Evolution of Word-of-Mouth Marketing
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  • Google wants a bigger slice of Yahoo's advertising, says SVP
    Google is interested in expanding its advertising-services relationship with Yahoo, perhaps by working with the portal on search advertising systems, says Google Senior Vice President Nikesh Arora. Google and Yahoo signed a deal last month for contextual ads driven by Google's AdSense and AdMob services. Bloomberg Businessweek (3/5) LinkedInFacebookTwitterEmail this Story
  • Spice up your social marketing with video clips
    Video can be a powerful tool for social media marketers, and it's possible to incorporate video content into most social platforms, Andy Havard says. Every social network has its own best practices for posting videos, but users will be well-served by developing a reputation for sharing original content and for engaging with followers, he says. SmartBrief/SmartBlog on Social Media (3/6) LinkedInFacebookTwitterEmail this Story
  • Other News
A smart marketer's guide to great calls to action
What's the best button color? What copy gets more clicks? In this guide, you'll learn how the right button color, copy, shape and placement can skyrocket your click rates. Get the guide now!

  Getting the Word Out 
  • Tumblr adds mobile ads, says it expects a profit
    Tumblr says it expects to turn a profit for the first time this year after expanding its advertising service to include mobile ads. Officials said the company will avoid launching a standard ad network and will instead focus on providing brands with tools for creative promotional work. "We're not bringing them a template or format to complete," says Lee Brown, sales head. "We're giving them a canvas. That takes a lot of time and a lot of thought." Bloomberg (3/5) LinkedInFacebookTwitterEmail this Story
  • Disney and Cargill talk turkey with QR-code campaign
    Disney and Cargill are adding QR codes to turkey-meat packages in a bid to drive demand for the new "Wreck-It Ralph" Blu-ray combo pack. Users can scan the code to get a $5 rebate on joint meat-and-movie purchases. The campaign is aimed at "millennial moms, who are very tech-savvy and utilize digital applications in their everyday lives," says Cargill Turkey brand manager Mary Richardson. Mobile Marketer (3/6) LinkedInFacebookTwitterEmail this Story
5 Steps to Kickstart Marketing Automation Success
Whether you're just starting to research marketing automation or you've signed a contract and are wondering what to do next, we've broken the process of getting started into 5 manageable steps — and given you all the best practices, checklists, and tip sheets you need to set yourself up for optimal success with your platform. Download the E-book today!

  Developer Update 
  • Buff up your website with these HTML5 samples
    HTML5 is an interesting and powerful addition to the developer's toolkit, writes Jean-Baptiste Jung. He surveys some chunks of code that can be used to easily create context menus, implement videos with Flash fallback, create autocomplete form data fields or force focus on a particular design element. (3/4) LinkedInFacebookTwitterEmail this Story
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  Design Corner 
  • Why good Web designs are a little bit boring
    Designers shouldn't forget that their first and foremost task is to create a navigable website, writes Dan Rajan. That often means being a little boring in order to ensure functionality, offering clear labels and complying with Web standards. "Above all make your site usable first and pretty second," Rajan advises. (3/6) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Make a splash by using LinkedIn as your landing page
    SMBs should give serious thought to using LinkedIn as their brand's main landing page, and perhaps using Facebook as a secondary blogging platform, writes Deborah Shane. "LinkedIn is the professional playground for professional connections, so if you are serious about being taken seriously and meeting business decision makers, then LinkedIn is an amazing, turn-key ecosystem," she writes. Small Business Trends (3/5) LinkedInFacebookTwitterEmail this Story
Every time you spend money, you're casting a vote for the kind of world you want."
--Anna Lappé,
American writer, speaker and activist

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