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January 3, 2013
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News for the sign and visual communications industry

  The Storefront 
  • Starbucks applies U.S. lessons in Europe
    As it did when tough times struck in the US a few years ago, Starbucks will close some high-rent locations in Europe and open new cafes in more heavily populated areas, the company said. Despite a recent decline in European profits, expanding the brand on the continent is important as the US market matures, and Starbucks is working to customize shops and menus to meet local tastes. The Wall Street Journal (12/27) LinkedInFacebookTwitterEmail this Story
  • Burger King signs 6-country Central American franchise deal
    Burger King has signed long-time franchisee Beboca Ltd. to a joint-venture agreement making it the master franchisee in six Central American countries. Beboca will take over 178 restaurants in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama, and will have exclusive rights to develop new units in those countries, the company said. The Wall Street Journal (12/27) LinkedInFacebookTwitterEmail this Story
  • Other News
  Technology and Trends 
  • The year ahead for digital signage
    The new year brings new challenges for retailers and signage companies. Consultant Keith Kelsen identifies 10 digital signage trends for 2013, including the use of digital technology to create a new shopping experience for brick-and-mortar stores, and the growing proliferation of digital screens, particularly interactive displays. Digital Signage Today (1/2), Digital Signage Today (1/3) LinkedInFacebookTwitterEmail this Story
  • Crystal Display debuts 70-inch transparent panel
    U.K.-based Crystal Display Systems is touting a new transparent 70-inch LCD panel it's billing as the "world's largest." The size and transparency will provide retailers and designers with more flexibility to incorporate large items behind the screen, the company says. Digital Signage Today (12/27) LinkedInFacebookTwitterEmail this Story
  • StarTech extends wireless audio, video reach
    StarTech has rolled out the Wireless HD Extender Kit, a tool that lets users transmit audio and video signals to displays up to 100 feet away. The tool will help eliminate some of the wire clutter in classrooms and boardrooms, the company says, and provide a digital signage alternative in retail spaces where wires can get in the way. Digital Signage Today (12/31) LinkedInFacebookTwitterEmail this Story
  Government and Regulatory 
  • Other News
  ISA Update 
  • ISA proposes new wind design criteria for freestanding signs
    Culminating a 7-year research effort, ISA and the Outdoor Advertising Association of America (OAAA) submitted a joint proposal on December 29, 2012, to revise the 2010 edition of the American Society of Civil Engineers /Structural Engineering Institute (ASCE/SEI) 7 standard. This standard specifies wind-load criteria for the designs of outdoor, commercial-type sign structures. These criteria are adopted and referenced in the International Building Code (IBC) which represents a key reference cited in local jurisdictions' building codes across the nation. If successful, the code change will reduce construction costs for...Read more. LinkedInFacebookTwitterEmail this Story
  • ISA publishes national sign company survey of operations
    ISA completed its 2012 Survey of Operations report which tracks economic indicators unique to national sign companies. The report allows companies to benchmark themselves against their competitors, set realistic and challenging goals for growth, and find any inefficiencies within their operations. The survey was distributed to 37 ISA members and...Read more. LinkedInFacebookTwitterEmail this Story
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Trust only movement. Life happens at the level of events, not of words."
--Alfred Adler,
Austrian medical doctor and psychotherapist

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