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March 4, 2013
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  Top Story 
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  Consumer Engagement 
  • Radisson taps mobile for seamless booking, concierge service
    On-site concierge services via mobile devices are blending with Radisson's new mobile and online check-in service in a pilot project to provide a seamless interface for the hotel chain's guests. "On-site mobile use can be beneficial for allowing hotels to engage with their customers with nearest attractions, concierge and in-hotel vendor promotion to name a few," said Marci Troutman, CEO of SiteMinis. The Radisson package is also seen as a way to promote new offers and services. (3/4) LinkedInFacebookTwitterEmail this Story
  • U-Haul uses AR to explain plans for Detroit location
    U-Haul is using augmented reality to help explain the company's workings and ideas for its Midtown location in Detroit. When mobile users point their mobile device's camera at the entrance, U-Haul International Executive Vice President Stuart Shoen appears in the doorway to outline the company's plans. "This campaign in particular allows Detroit locals to gain more insight into U-Haul's revitalization strategy for their area, including renovations of the very building they're looking at," said one observer. Mobile Marketer (3/4) LinkedInFacebookTwitterEmail this Story
  • MMA moves New York Forum to May
    The MMA has rescheduled its New York Forum for May 8-10, moving up the gathering from the originally planned June dates. The title of the event is "Mobile's Role in the Path to Purchase." This year's keynote speaker will be Home Depot Chief Marketing Officer Trish Mueller. (2/28) LinkedInFacebookTwitterEmail this Story
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  Marketing & Sector Solutions 
  • Mass personalization and other Mobile World Congress trends
    Productive partnerships, such as Ford reaching out to application-development partners for its SYNC program, are among the five takeaways from the Mobile World Congress listed in this article. Telefonica's driving monitor for teenage drivers represents a burgeoning era of "mass personalization," and "Qualcomm was demonstrating broadcast capabilities for sports venues that provide game coverage to phones," writes Greg Armshaw, chief technology catalyst at McCann Worldgroup Asia Pacific. "That's a great opportunity for brands to associate themselves with excellent content." Advertising Age (tiered subscription model) (3/1) LinkedInFacebookTwitterEmail this Story
  • Facebook's newsfeed is the place to be for mobile advertisers
    Facebook's newsfeed "is the most engaging place" on the social network for mobile marketers, Nicolas Franchet, head of e-commerce at Facebook, said at eTail West. The newsfeed also offers a quick way to mount online and mobile campaigns, offering full-page and link-page post ad units that are the only such units to appear on the network's application and mobile site. Mobile Marketer (3/4) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Calls to action help mobile video click with consumers
    Mobile video that includes a call to action saw a 36% increase in rates of consumer engagement in the fourth quarter, according to a study by Rhythm NewMedia. "Mobile video's emotional appeal is great for conveying a brand message and starting the conversation -- social media is where the conversation logically continues," said Ujjal Kohli, CEO of Rhythm NewMedia. Mobile Marketer (3/4) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  MMA News 
  • Introducing the MMA Mobile Coupon Ad Unit Standard Initiative
    The MMA recently announced an industry initiative to launch a mobile coupon ad unit standard. The goal of this standard is to drive the volume and effectiveness of mobile media spend by connecting the top of the funnel with trackable redemption events. This initiative has the participation and support of industry including companies such as Inmar, Sprint, ISIS, FunMobility, HipCricket, Univision, Valpak and many others. This webinar will introduce the standard and why it's important, as well as provide ways you can get involved in upcoming field trials. Register now to attend. LinkedInFacebookTwitterEmail this Story
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The man who insists upon seeing with perfect clearness before he decides, never decides. Accept life, and you must accept regret."
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