| November 20, 2012 | News for marketing professionals |
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- Ugg turns a Tom Brady football tradition into a campaign
Ugg for Men is using a real anecdote from Tom Brady's football career in an integrated campaign starring the NFL quarterback. The M&C Saatchi Los Angeles spots, which debuted on ESPN, ESPN2 and NFL Network, feature the use of Ugg for Men Ascot slippers, which Brady would leave in the locker of a rookie to signify that he'd made the team. A KSL Media Los Angeles buy also includes print, e-mail, websites, behind-the-scenes video and outdoor. MediaPost Communications/Marketing Daily
(11/20)      
 | Why Warmth Is Critical to Your Career
If people think you have low interpersonal warmth, "you have something like a 1-in-2000 chance to make the top quartile of effectiveness as a leader," according to Kellogg School of Management Professor Loran Nordgren. Read more. |
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- Diet Pepsi engages Facebook fans daily with banner ad, site
Diet Pepsi's Refreshing Rewards Facebook campaign uses banner ads and a mobile-optimized website to inspire daily interaction among fans, writes Lauren Johnson. Though the Web page call-to-action is clear and the Facebook coordination avoids form-filling hassles, one consultant criticized the banner ad lead-in. "The design of the mobile banner ad works well, however there is not a clear call-to-action on the banner ad, simply a Go button -- with the logo and tagline," says Siteminis CEO Marci Troutman. Mobile Marketer
(11/20)
| Market Trends | | |
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- Automakers travel social byways to boost awareness
Mercedes-Benz, GM, Toyota, Chevrolet and Acura are getting the best buzz among automakers from their social media mixes, according the NBCUniversal Integrated Media's Brand Power Index. Mercedes enjoyed a 52% increase among women and 36% among men via a combination of food and music programs as well as the Style Furniture Collection. And Toyota gained ground among men and women with its concert series on NBC's "Today" show and Pandora's streaming-music service. MediaPost Communications/Marketing Daily
(11/19)
| Interactive | | |
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- Hyundai promotes Veloster with mobile-app racing contest
Hyundai is running an animated contest tie-in picturing the Veloster SR Turbo as a toy car careening around a virtual city of the mobile game Asphalt 7: Heat, writes David Gianatasio. The automaker is hosting a racing competition via Gameloft's Asphalt application through Sunday, for prizes that include a tour of a factory in Korea and a trip to an auto show in Detroit. Adweek/AdFreak blog
(11/19)
| Multicultural Marketing | | |
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- Amsterdam agency expands to the U.S. via downtown L.A.
Amsterdam-based agency KesselsKramer is opening a Los Angeles office with three clients in hand: Ubisoft (for Tom Clancy's Splinter Cell: Blacklist game), the YouTube channel of the Museum of Contemporary Art of Los Angeles and an unidentified spirits brand. The shop chose L.A. over New York for its creative atmosphere, described as an "extremely open, inviting, curious, city, eager to hear what you have to say," said Managing Director Engin Celikbas. The New York Times (tiered subscription model)
(11/19)
| Government Update | | |
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| SmartQuote | | |
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 | Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand."
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