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February 8, 2013
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News for mobile marketing professionals

  Top Story 
  • Mobile targeting is about more than just location
    Mobile targeting should include more than a shopper's location, analysts say, with factors such as a consumer's purchasing history enhancing any campaign. "We believe that geolocation is a great opportunity, but it's really just a component of personalization. Location is a type of personalization, but it really becomes impactful when combined with other personalization criteria, namely past purchase behavior," said Patrick Moorhead, vice president for mobile at Catalina Marketing, St. Petersburg, Fla. (2/7) LinkedInFacebookTwitterEmail this Story
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  Consumer Engagement 
  • KFC SMS contest builds mobile database
    KFC is holding a contest with prizes such as a trip to the Country Music Awards in Las Vegas as enticements for fans to join its mobile database by texting in. The mobile drive is the latest in a series for KFC, including a promotion that incorporated a branded Pandora station. Mobile Marketer (2/8) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • LinkedIn to push ahead with mobile ads
    LinkedIn plans to step up its online advertising effort by going mobile, taking ad campaigns beyond its pilot tablet effort and bringing ads to smartphones for the first time. "The potentially larger opportunity [than tablets] is smartphones by virtue of the inventory generated there," LinkedIn CEO Jeff Weiner said in an earnings call. Adweek (2/7) LinkedInFacebookTwitterEmail this Story
  • LG launches media review amid growing mobile competition
    LG is launching a procurement-driven review of its media agency. The electronics giant has been working with WPP's Mindshare since 2007 and spent $400 million globally in 2011, according Kantar Media. Although spending was on the decline in 2011, The Wall Street Journal reported that the brand expected to up investment this year to combat competition from Samsung, Apple, Huawei and ZTE on the mobile front. Advertising Age (tiered subscription model) (2/6) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Big brands respond as consumers switch from PCs to mobile
    More than a third of mobile users surveyed said they are less reliant on PCs, as they switch their attention to tablets and smartphones, according to a survey by NPD Group -- and big online names such as Google and Facebook are taking note. For its part, Facebook says that more than two-thirds of its users tap their mobile devices to visit the social network, while mobile accounts for nearly a quarter of its ad revenue. And Google is laying plans to make tablet ads mandatory for ad buyers. MediaPost Communications/Online Media Daily (2/7) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Upgraded ATMs, mobile apps seen as key to banking future
    Banks are betting on investments in more sophisticated ATMs and mobile applications to boost profit and improve customer satisfaction, Michael Hickins writes. For example, ATMs are being upgraded with the goal of taking "everything that happens in the teller line and make it more like what happens in airports," with roving employees available for customer assistance if necessary, says Guy Chiarello, chief information officer of JPMorgan Chase. The shift is taking place across the industry, Hickins writes, and is therefore unlikely to create competitive advantages for any bank. The Wall Street Journal/CIO Journal blog (2/7) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
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Position TitleCompany NameLocation
Marketing VP, ConsumerFluential, LLC.Sunnyvale, CA
Mobile Marketing ManagerLive Nation EntertainmentLos Angeles, CA
Sr. Marketing ManagerAmazonSeattle, WA
Product Marketing ManagerVibes MediaChicago, IL
Director of MarketingCrescent Electric Supply Co (CESCO)Dubuque, IA
Audience Development ManagerSmartBriefWashington, DC
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