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January 11, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
 
  • Yahoo CEO fails to dazzle ad-industry chiefs
    Agency bigwigs say they were neither wowed nor disappointed by Yahoo CEO Marissa Mayer's Consumer Electronics Show keynote. Mayer promised to streamline Yahoo's operations and introduce a more consistent back-end architecture for its services, but didn't pitch any compelling new advertising units or services, executives noted. "Advertisers don't see the spark any more," said one attendee. "Yahoo is low on the list and not just alphabetically." Adweek (1/10) LinkedInFacebookTwitterEmail this Story
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  Trendwatch 
  • Can Pandora turn mobile into a money-maker?
    Four-fifths of Pandora's users access the service on mobile devices, putting the music company at the forefront of efforts to successfully monetize mobile. Pandora has a big early-mover advantage, particularly when it comes to audio ads, but is nonetheless struggling to wring profits from its growing user-base, says Chief Revenue Officer John Trimble. "We've leaned really hard against monetizing mobile because we see it as the future. It's where our audience is," he says. Advertising Age (tiered subscription model) (1/10) LinkedInFacebookTwitterEmail this Story
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Getting the Word Out 
 
  • Will marketers warm to Facebook's paid-messaging service?
    Facebook's messaging function hasn't gotten much love from social media marketers -- but that could change now that the social network is charging users $1 per message to write to people outside their immediate network. "Now that marketers can pay to appear on a user's newsfeed, the ability to send relevant and targeted private messages to likers of their brand -- rather than simply respond to user posts or messages -- may soon be on the horizon," eMarketer reports. eMarketer (1/11) LinkedInFacebookTwitterEmail this Story
  • Marketers say mobile is still a tough nut to crack
    Ad-industry executives debated the role of mobile devices in brands' media strategies at a Consumer Electronics Show panel this week. Cross-platform and integrated campaigns are becoming a vital part of online marketing, execs said, but finding the right balance while maintaining a coherent campaign identity can be tricky. "We say human first instead of mobile first. ... We're actually creating one experience, but it can go in so many places," says Alastair Green, executive creative director at Team One, a Saatchi & Saatchi subsidiary. ClickZ (1/10) LinkedInFacebookTwitterEmail this Story
The IDC Market Spotlight on Network Automation and Agility
The arrival of virtualization, cloud computing, and mobility has strained data center networks—and IT staff—like never before. This Market Spotlight explains how data center network fabrics provide a foundation for automated provisioning, configuration, and management of network-based services in a new era of IT agility. Download now.

  Developer Update 
 
  • This new programming language has a vindictive streak
    Vigil, a new programming language, has been designed to force developers to abide by best practices -- by automatically deleting any code that fails to measure up to its standards. The language, built as a prank by hacker Bob Nystrom, has piqued the interest of many Silicon Valley developers. "Isn't a language that deletes code crazy? No, wanting to keep code that demonstrably has bugs according to its own specifications is crazy. What good could it possibly serve? It is corrupted and must be cleansed from your codebase," says a FAQ on Vigil's website. Wired.com (1/7) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Design Corner 
  • How to include custom fonts in a CSS3 design
    CSS3's "font-face" rule lets designers include custom fonts that render automatically, regardless of whether end users have the specific fonts installed on their systems. Susan Smith offers a how-to guide for working unusual, auto-rendering fonts into your websites. WebDesignerDepot.com (1/10) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • 4 tips for managing your business' online reputation
    Your business might not be able to reach its potential if its online reputation isn't very good, Dave Thomas writes. If this is the case at your company, you should figure out why your reputation has suffered and determine whether what people are saying about your company is true. Try to create more positive buzz about your business, and continue to monitor your reputation. B2C Marketing Insider (1/7) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Enter to win a conference pass to Online Marketing Summit
    This month we are giving away a full conference pass to the Online Marketing Summit in San Diego, Feb. 11-13. It will be three days of 70+ conference sessions and workshops across eight tracks. Discover the latest insights on analytics & big data, content marketing, demand generation, e-mail, mobile, search, social, and strategy. To enter, send an e-mail to WMA@webaward.org with your name, job title, company and mailing address. We'll select one lucky winner on Jan. 18. LinkedInFacebookTwitterEmail this Story
Learn more about WMA ->WMA Homepage  |  WebAwards  |  IAC Awards  |  News  |  Resources  |  Contact us

  On Leadership 

Top five news stories from SmartBrief on Leadership this week. Want more leadership news?

  SmartQuote  
The most valuable of all talents is that of never using two words when one will do."
--Thomas Jefferson,
3rd U.S. president


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