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February 1, 2013
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The Game Changer 
  • Consumer technologies help businesses increase profit, survey shows
    The rapid consumerization of IT is giving some businesses a leg up by helping them streamline processes, increase efficiency and ultimately bolster their bottom lines, new data show. A survey of 600 executives in 19 countries by Wakefield Research finds companies that embrace mobility and bring-your-own-device are 73% more likely to generate new business and sales and 54% more likely to report higher profits than companies that have yet to fully employ consumer technologies in the workplace. eWeek (1/31) LinkedInFacebookTwitterGoogle+Email this Story
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

Emerging Tools 
 
  • Website claims to have benchmark test results of "Haswell" processor
    An engineering sample of Intel's forthcoming quad-core "Haswell" processor reportedly has been clocked at 2.80 gigahertz and can run faster than the Core i7-3770K, according to the OClab.ru website, which claims to have the first benchmark test results for the "Haswell" processor. The results have not been verified, however, this blog post notes. XBitLabs.com (1/30) LinkedInFacebookTwitterGoogle+Email this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

Security Update 
 
  • White House cybersecurity order set for Feb., senator says
    The Obama administration will release its much anticipated executive order on cybersecurity sometime after the State of the Union address by President Barack Obama later this month, according to Sen. Tom Carper, D-Del., who chairs the Senate homeland security committee. The order, which would create a set of voluntary guidelines for companies involved in critical infrastructure, is a response to Congress' failure to enact cybersecurity legislation last year. The Hill/Hillicon Valley blog (1/31), The Wall Street Journal (1/30) LinkedInFacebookTwitterGoogle+Email this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Tech Business 
 
  • How to make that next IT hire a winner
    Every hire matters, especially within IT organizations where teamwork and cohesion are critical for handling varied projects, so deliberate decision making on who to bring on board is required. The selection process goes smoother when interviewers are well-prepared, candidates are closely vetted by phone before in-person interviews and technical employees have a chance to demonstrate their skills, writes Rich Hein. It's also important to cast a wide net when recruiting, craft an accurate job description and give current employees incentives to make referrals. CIO.com (1/31) LinkedInFacebookTwitterGoogle+Email this Story
Tame the Digital Marketing Beast
Learn how Tealium iQ, a leading tag management solution, helps tame the digital marketing beast by establishing a unified data layer and providing turnkey access to more than 700 digital vendors. Easily deploy and manage tags from within the Tealium iQ console. Free Guidebook

Managing IT 
  • LinkedIn seen as best social media platform for small biz
    Social media is transforming the way enterprises interact with their customers and network with peers in the business community, but not all social media platforms are created equal. According to a poll by The Wall Street Journal, 41% of small-business professionals said LinkedIn was a beneficial social media platform, while 14% favored Facebook and only 3% chose Twitter. "We will tweet 10-plus times a day, and we will put roughly the same number of posts on LinkedIn per day, yet we get dramatically different results," said Ken Lopez, owner of A2L Consulting. The Wall Street Journal (1/31) LinkedInFacebookTwitterGoogle+Email this Story
  • How to tap your workers' underused talents
    More than six out of 10 American workers surveyed say they feel underutilized in their jobs, but how can bosses uncover their teams' hidden talents and put them to better use? Laura Vanderkam advises spending time getting to know your workers, being more open to the initiatives they suggest and pushing people to take more responsibility for their projects. CBS MoneyWatch (1/31) LinkedInFacebookTwitterGoogle+Email this Story
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Geeking Out 
  • Can research on fish brains decode animal behavior?
    Scientists say they are one step closer to analyzing animal behavior by monitoring brain activity, following a recent experiment that involved tapping into the brainwaves of a zebrafish during feeding time. Researchers used a sensitive fluorescent probe to find the fish's neuronal activity down to the level of a single cell, noting fluctuations corresponding to its behavior. "Our work is the first to show brain activities in real time in an intact animal during that animal's natural behavior," said Koichi Kawakami of Japan's National Institute of Genetics. TG Daily (2/1) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
The nature of work and how business gets done is going through a transformation. Consumer technologies in the workplace are a significant catalyst for this transformation."
--Mick Slattery, executive vice president of Avanade Global Service Lines, as quoted by eWeek
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