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February 19, 2013
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Latest news on mobile apps

  Industry Highlights 
  • IPhone e-mail app sees strong demand, Orchestra says
    Mobile-application developer Orchestra is touting strong demand for its Mailbox app for iPhone, which features advanced filtering features. "The big shift is away from a ... shrunken version of a desktop e-mail client towards a mobile e-mail client focused primarily around processing and triage," CEO Gentry Underwood says, adding that the company has been issuing invites at a steady pace in order to keep the software stable. Reuters (2/18) LinkedInFacebookTwitterEmail this Story
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  Marketing & Monetization 
  • Look beyond traditional measures to monetize mobile apps
    Japanese messaging application LINE turned its giant user base into an opportunity to create a puzzle game that generated $1 million in less than two weeks, one of several "innovative strategies" for monetization outlined in this article. Developers should also think about expanding beyond the U.S. to other countries, such as Japan and South Korea, where Google Play earns high revenues. Also, consider the business of driving installs for other developers, or look to licensing and merchandize opportunities, Edith Yeung writes. VentureBeat (2/18) LinkedInFacebookTwitterEmail this Story
  • Navigating the challenges of user acquisition
    The cost of acquiring players for free-to-play mobile games is on the rise, presenting a marketing dilemma for developers, Dean Takahashi writes. He presents viewpoints from a panel session he moderated at an industry conference. "What's important for us in choosing a network to work with is user experience and transparency and tracking," Supercell's Erlend Christoffersen said. VentureBeat (2/18) LinkedInFacebookTwitterEmail this Story
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  Wireless Ecosystem 
  • China set to surpass U.S. as largest Android, iOS market
    China will overtake the U.S. this month to become the top market for Android and iOS device sales, reaching about 246 million people, about 16 million more than in the U.S., according to Flurry, which tracks mobile applications. With a population of 1.3 billion, China's ascendency may seem inevitable, but India with 1.2 billion people ranks only 10th globally. China's growth more than tripled since January 2012, although five nations -- led by Colombia -- grew at a faster rate. (2/18) LinkedInFacebookTwitterEmail this Story
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Marketers Needs 
  • Self magazine reaches out via mobile for Generations X and Y
    Digital -- with a focus on mobile and social -- will be the focus for Self magazine's new strategy of "wrapping our arms around Generation X and Y," according to Lucy Danziger, editor-in-chief of the Condé Nast title. Included in the effort will be a Self+ application and a redesign of the print magazine with icons for each article indicating it's mobile-enabled. Mobile Marketer (2/19) LinkedInFacebookTwitterEmail this Story
Managing Your Network Growth
With mobile data growth, operators face increased traffic volume and management complexities. Knowing what subscribers are doing, and the effect their data usage is having on the network can make the difference between thriving and surviving. Context aware technologies maintain a high performance quality while expanding offerings for increased revenue.
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  Developer Corner 
  • DealAngel offers private beta API for hotel-comparing tech
    DealAngel is offering a private beta application programming interface for its hotel-comparison technology, "essentially adding a B2B element to its otherwise consumer-facing offering," writes Steve O'Hear. The company is expanding to include more cities in Europe, the Middle East and Russia. DealAngel possesses "technology that looks at 'millions' of data points across the Web to determine a hotel’s real market value, taking into account things like location, star-rating, comparable offers, and most crucially, how that hotel's pricing has changed over time," writes O'Hear. A public beta is expected by April. TechCrunch (2/18) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Public Policy 

Everything that lives, lives not alone, nor for itself."
--William Blake,
British poet and painter

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