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August 25, 2011
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Today's Buzz 
 
Learn to use B2B social media marketing applications effectively— Use the worksheets and checklists to best incorporate your social media plan at your company. Also learn to measure achievements and ROI of your B2B social media marketing strategies. Download now.
Ideas in Action 
  • Ticketmaster taps Facebook to help friends sit together
    It's getting easier for concert-goers to find their friends, thanks to a new Ticketmaster feature that integrates Facebook contact lists into the ticket-buying process. Users are shown an interactive map of concert venues with their friends' seats already marked, allowing them to find seats as near as possible. "Ticketmaster is taking an important step toward making every stage of the live event experience as social online as it is in real life," said David Fisch of Facebook. ZDNet/Friending Facebook blog (8/24) LinkedInFacebookTwitterEmail this Story
  • MySpace to be reborn as music hub, says marketing chief
    MySpace is slimming down and aiming to transform itself into a social music hub, says Al Dejewski, the once-dominant network's newly appointed senior vice president for global marketing. While the site's user base has declined in recent months, it still has a critical mass of users and outstanding music-industry connections, Dejewski says. "We have a very broad reach and footprint today and one we can capitalize upon, no question about it," he says. Advertising Age (tiered subscription model) (8/23) LinkedInFacebookTwitterEmail this Story
  • Gilt Groupe starts offering Facebook-only deals
    Gilt Groupe, the flash-sale site for luxury brands, will give its Facebook fans access to exclusive discounts via a Facebook-only sales tab. The F-commerce project will carry special collections of apparel and accessories, with the first promotions selected by Gilt's women's buyer, Caroline Knepp. Luxury Daily (8/25) LinkedInFacebookTwitterEmail this Story
  • Domino's franchisees are listening and transparent
    Domino's unveiled a 125-foot-wide Times Square billboard that displays customers' online comments. The ratio of positive to "constructive" feedback is about 80% to 20%, the company says. "We want to know if there are issues, and social media gives us a chance to make things right. Domino's is extremely transparent," said Gene Galindo, who serves as marketing director of 53 Domino's locations. SmartBrief/SmartBlog on Restaurants (8/25) LinkedInFacebookTwitterEmail this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

The Takeaway 
  • 3 social-media lessons from Sears' FitStudio community
    Sears Holdings' FitStudio project started out as little more than a Facebook page, but has grown into a thriving community with 50,000-plus members. Sears' Jennifer Dominiquini grew the community through a multiphase rollout that initially focused on Dominiquini's own fitness plans, then expanded to include fitness bloggers, trainers and community members. "This began to snowball into more members and better conversations," explains Andy Sernovitz. SmartBrief/SmartBlog on Social Media (8/25) LinkedInFacebookTwitterEmail this Story
  • Social-media pointers from the U.S. Army
    The U.S. Army has published an updated edition of its Social Media Handbook, giving troops tips on how to avoid embarrassing the Army or putting themselves in danger while using social tools. The handbook includes reminders to spell check every tweet, to shun teen-speak abbreviations and to avoid parroting press releases. "It only takes one unprofessional slip to taint a reputation," the handbook warns. The Atlantic Wire (8/24) LinkedInFacebookTwitterEmail this Story
  • 20 ways to avoid looking like a social-media fool
    Social-media users need to learn to mind their manners, writes comedian Nick Kroll. That means no non-ironic LOLing, no RIP tweets for dead celebrities, and no over-sharing. "Don't give me constant updates of where you are eating or shopping. The only person who cares about that is your stalker, and the real joy for him is the hunt," Kroll warns. Details (9/2011) LinkedInFacebookTwitterEmail this Story
  • Other News
 
Position TitleCompany NameLocation
Sales Account ManagerThe Blue Book Building and Construction NetworkMultiple Locations, United States
Senior Digital Strategist (Account Director)APCO WorldwideSan Francisco, CA
Digital Marketing ManagerCurriculum AssociatesNorth Billerica, MA
Product Marketing ManagerSmartBriefWashington, DC
Click here to view more job listings.

Featured Content 
 

SmartQuote 
Everyone on the Internet is taking note of your goings-on and judging you all the time. Isn't that comforting?"
--Nick Kroll, comedian, writing in Details
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.
 

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