February 11, 2013
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SmartBrief on Sustainability
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Setting the Example
Higher ed leads the way to sustainability
Several hundred U.S. colleges and universities have said they want to achieve net-zero carbon emissions. Corporations and business can learn from universities' experiences because they face the same challenges and goals, writes Georges Dyer, who details how Arizona State University overcame sustainability challenges through cultural transformation. GreenBiz.com/@edu Blog (2/7)
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Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

Creating Accountability
LEED going on 13: Pushing the green-building envelope
The LEED Green Building Rating System has not been perfect in its 13 years, but it continues to deliver taxpayer value and provide building owners with ways to improve "occupant health and productivity, as well as for evermore effective ways to conserve our nation's vital energy, material, and environmental resources," writes architect Matthew Ackerman. The Daily Courier (Prescott, Ariz.)/Eco_Logic Blog (2/8)
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Green Marketing
Organics' higher price tags deter India's shoppers
Organic food and other products aren't catching on fast in India, where organics make up only about 2% of food sales at major retailers including Future Group, Reliance Retail and Spencer's Retail. Supply-chain glitches mean not all organic products are always in stock, and the 50% to 70% premium that shoppers pay for organic may be the biggest deterrent to growth, retailers say. The Economic Times (India) (2/11)
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The Responsible Leader
Survey: More companies are making money by going green
A survey of 2,600 executives reveals that 37% of companies are making a profit from sustainability programs, according to MIT Sloan Management Review and the Boston Consulting Group. That's up from 31% a year ago, with nearly half of companies saying they adjusted their business plans to take advantage of CSR-related programs. Bloomberg (2/6)
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Powering Tomorrow
Advanced biofuels would end "fuel-versus-food" debate, exec says
Advanced biofuels offer a path for the ethanol industry to end the "food-versus-fuel" debate on corn-derived ethanol, said Howard Marks, president and CEO of K Street Alternative Energy Strategies, on the sidelines of the National Ethanol Conference in Las Vegas. "Even though it is a misconception that first-generation ethanol compromises the food supply, advanced biofuels produce high-grade ethanol from crops that are not interested for consumption," Marks said. ICIS News (U.K.) (2/8)
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Wind-power growth in Texas spells trouble for nuclear, coal
A 3,500-mile wind-power transmission project in Texas that is due to enter service this year will be another blow to the state's nuclear power and coal industries, industry observers said. Declining wind-power costs and stricter regulations on nuclear power in the wake of the Fukushima Daiichi nuclear incident are expected to curb the growth of nuclear and coal in Texas, while ushering in more wind projects, executives said. CleanTechnica (2/10)
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Most Clicked
Engage. Innovate. Discuss.
The best organizations never stop learning
Education and continuous development are critical parts of any organization, writes Transformation Systems CEO Marta Wilson. "Learning is the way we evolve as people, as leaders and as organizations of excellence," she writes. SmartBrief/SmartBlog on Leadership (2/8)
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SmartQuote
Eco-friendly products have remained a feel-good and talked-about factor in India, rather than generating hard-core revenue."
-- Mohit Kampani, CEO of Spencer's Retail, as quoted in The Economic Times
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