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December 26, 2012News for marketing professionals

  Breaking News 
  • Digital billboards power iconic New Year's Eve spot in N.Y.
    The One Times Square building that hosts the annual New Year's Eve ball drop has almost no tenants -- but it earns more than $23 million a year in ad revenue. Dunkin' Donuts, Anheuser-Busch InBev, Sony and News Corp. are among the brands that spend millions each year advertising to the people milling in Times Square. Part of the success lies in the digital billboards that replaced standard versions and permit faster message turnaround and moving graphics. The Wall Street Journal (12/25) LinkedInFacebookTwitterEmail this Story
  Company News 
  • Wine merchants think millennials can break bottle habit
    Wine merchants are pouring wine into new skins to attract millennial-generation drinkers who aren't wedded to glass-bottle packaging. Stacked Wine and Bonfire Wines are among the brands using innovative plastic, lightweight and portable containers. Wine drinkers are more likely than hard liquor and beer fans to decide what they want to buy at the store itself, rather than in advance, according to Nielsen North America Consumer Group, leaving an opportunity for point-of-purchase influence. The New York Times (tiered subscription model) (12/25) LinkedInFacebookTwitterEmail this Story
  • Twitter is expected to expand its use as a TV-chatter app
    There are more than a few second-screen applications available, but none of them have really been able to compete with Twitter, which has emerged as a leader in social-television viewing. Despite a high-profile NASCAR event, Twitter hasn't done much else to exploit this trend, though that's expected to change in 2013 -- the company is hiring for a job called Manager of TV Relationships. "[T]he beauty in all these opportunities is that much of the content for these destinations is created by viewers themselves, without much need for Twitter or the networks to produce anything original," writes Ryan Lawler. TechCrunch (12/25) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Top 20 brand failures that sent the wrong messages this year
    Harvey Nichols models who appeared to have had an "accident" in their pants, IKEA's digital removal of women from their Saudi catalog and Gap tweets exploiting Hurricane Sandy were among the most spectacular "brand fails" of the year. The top 20, along with more commentary, are outlined in this slideshow by AdWeek's Tim Nudd. Adweek/AdFreak blog (12/20) LinkedInFacebookTwitterEmail this Story
  • Universal hosts a mobile site for "Les Miserables"
    Universal Pictures is marketing the movie version of "Les Miserables" in mobile ads within the Pandora iPhone app to entice music fans to buy tickets. A mobile-optimized site for the movie includes galleries, video, a ticket-buying mechanism and an offer to download the book through Apple's iBookstore. The studio is allowing fans to sign up for alerts and follow the movie via social media. (12/26) LinkedInFacebookTwitterEmail this Story
  • Other News
  Featured Content 

  AAF Spotlight 
  • AAF Thought Leadership Forum: Utilizing New Technology in Advertising
    Digital 101 + 102

    With the constant evolution of digital technology and a seemingly endless array of tactical resources for advertisers to employ, it is imperative that industry professionals not only familiarize themselves with these resources, but learn how to capitalize on them as well. In April 2013 the AAF will launch its latest Thought Leadership Forum: Utilizing New Technology in Advertising -- a two-part, interactive discussion focused on digital advertising. Through its diverse network of corporate advertisers, media companies, advertising agencies and advertising service providers, the AAF will bring together some of advertising's most influential thought leaders to discuss these topics and more! LinkedInFacebookTwitterEmail this Story
Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

  Government Update 
  • FDA tells LASIK advertisers to include risk information
    The Food and Drug Administration has written warning letters to advertisers of LASIK eye surgery in five states, saying that advertising doesn't properly warn consumers about potential side effects. "Providers whose advertising does not provide adequate risk information are finding out today that the FDA is serious about consumer protection," Steve Silverman, compliance director at FDA's Center for Devices and Radiological Health, said in a Web post. Reuters (12/24) LinkedInFacebookTwitterEmail this Story
Advertising is the ability to sense, interpret ... to put the very heart throbs of a business into type, paper and ink."
--Leo Burnett, member, Advertising Hall of Fame

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