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October 15, 2012
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News covering the digital entertainment industry

  Entertainment News 
  • Microsoft targets music lovers with streaming service
    Microsoft hopes to stake a claim in a sector dominated by Spotify and Pandora with a music-streaming service to coincide with the launch of its Windows 8 operating system. Xbox Music Pass will have a library of 18 million songs and will be available as a free ad-supported application to all Windows 8 users. A premium ad-free version will be available for $9.99 per month. USA TODAY (10/15) LinkedInFacebookTwitterEmail this Story
  • Slingbox debuts a pair of TV Everywhere devices
    Sling Media has unveiled a pair of new devices that can stream 1080p HD content to TVs, desktops, tablets and smartphones. The Slingbox 500, the more expensive of the two models at a list price of $300, also features HDMI connections and dual-band Wi-Fi, while the cheaper 350 version, which will list for $180, is more compact. CNN (10/10), Multichannel News (10/9) LinkedInFacebookTwitterEmail this Story
  • Netflix makes its streaming-video debut in Sweden
    Netflix has introduced video-streaming services in Sweden as part of a broader push into markets outside the U.S. The move is not expected to immediately turn a profit for the company, CEO Reed Hastings said. "In all our markets we invest for the long term and we don't plan on breaking even in a new market in two years," Hastings said. "Typically it will take longer than that because we keep investing in getting more content and building the best service we can." Bloomberg Businessweek (10/15) LinkedInFacebookTwitterEmail this Story
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  Monetizing Content 
  • Investors are bullish on newspaper pay walls
    Decisions by U.S. newspaper publishers to institute pay walls haven't done much to reverse a general decline in revenues and profits, but rising share prices suggest that investors are reacting positively to the idea of charging readers for access. Data show that newspaper stocks have risen at least 50% over the past year. "The market is starting to reassess the death of newspapers based on the success and aggressiveness with which some of the major newspaper brands are implementing digital pay walls," says Douglas Arthur of Evercore Partners. The Wall Street Journal (10/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  Integrated Marketing 
  • Advertisers flock to online video, but still have much to learn
    Confusing definitions and a lack of efforts to educate the marketing community mean many media buyers are still unsure of how best to put online video to use, Jeff Barrett writes. Ran Harnevo of the AOL On Network says repurposing television spots for online video is one of the most common mistakes advertisers make, and reflects a lack of insight into how to leverage the platform's properties. The Washington Times/Communities blog (10/12) LinkedInFacebookTwitterEmail this Story
  • Arby's turns to mobile to showcase new sandwich
    The debut of turkey sandwiches is the draw in Arby’s new mobile banner ads on Pandora's application. Tapping the ad takes consumers to a mobile-optimized landing page showcasing the new sandwich and offering options to find the nearest restaurant, as well as browse other Arby's selections. Mobile Marketer (10/12) LinkedInFacebookTwitterEmail this Story
  eBooks, Tablets and More 
  • Industry is abuzz with speculation on iPad Mini
    Rumors are flying about Apple's as-yet-unconfirmed mini iPad, with leaked documents suggesting that the device may cost between $320 and $840, come in white and black models, and with storage capacities ranging from 8 gigabytes to 64 GB. Analysts speculate that Apple will introduce the iPad Mini during an event next week. InformationWeek (10/15), Reuters (10/15) LinkedInFacebookTwitterEmail this Story
  • Report: New York mobile broadband is 4 times faster than London
    New Yorkers enjoy significantly faster mobile-broadband speeds than do users in London, according to data from RootMetrics, which found average download capacity of 8.5 megabits per second in the Big Apple, compared with 2.26 Mbps in London. The firm based its analysis on about 16,700 on-the-ground tests in both cities. "It's quite amazing to find such a vast disparity in services between two cities that are rival destinations for global business and tourism," RootMetrics CEO Bill Moore says. Computerworld UK (10/15) LinkedInFacebookTwitterEmail this Story
  • Other News
Video is video, no matter what device it lives on, and buyers should be getting their ads on every screen with every buy."
--Ran Harnevo of the AOL On Network, as quoted by The Washington Times' Communities blog

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