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March 11, 2013
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Knowledge for new solutions from the American Press Institute

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  • What Time's magazines will need to do to survive independently
    New opportunities and challenges will present themselves for the magazines of Time Warner, once the company spins them off into their own firm, writes Michael Learmonth. Some profit-driven pressure will be gone, but the new publishing company will have to reconfigure to fit into a more constrained landscape for print publications, perhaps renovating older titles' online presence, embracing native advertising, dropping weaker performers and even launching new brands. Advertising Age (tiered subscription model) (3/11) LinkedInFacebookTwitterEmail this Story
 
  • Browser cookie policies may benefit publishers
    Safari's ban on third-party cookies unless a user has previously visited the site in question changes the game for advertisers and publishers, writes Matt Sokoloff. Firefox is proposing a similar policy. "Because of this change, larger publishers or specific endemic publishers will be at an advantage because they can essentially become online behavioral targeting companies once a user has visited their site," Sokoloff writes. Street Fight (3/8) LinkedInFacebookTwitterEmail this Story
 
  Innovation 
  • Automated journalism tools could let journalists dig deeper
    Robots hold the potential to enhance newsrooms in a number of ways, including the developing field of automated fact-checking and typo spotting, writes Craig Silverman. "By letting robots do the initial fact finding work for us, we can apply human expertise to a secondary layer of validation and checking, or to add context and narrative. This frees up considerable resources for humans to help make sense of the truth and lies," Silverman writes. Poynter.org/Regret the Error blog (3/8) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Facebook changes offer improved outreach for brands
    Facebook's upcoming changes to its newsfeed feature mean that brands will be able to gain a clearer picture of when during the day fans are engaging with the network most, writes Seth Simonds. Changes to how content is displayed also mean that brands will be able to post YouTube videos more seamlessly along with better-quality images. Links to outside content will also get larger thumbnails. Advertising Age (tiered subscription model) (3/8) LinkedInFacebookTwitterEmail this Story
  • Other News
  Media Industry News 
  Case Studies 
  • AP cites Newtown slayings in stricter style on referring to mental illness
    The Associated Press says the Newtown, Conn., massacre was a factor in its decision to alter its Stylebook, providing strict guidelines about referring to people as mentally ill or disturbed. "Do not assume that mental illness is a factor in a violent crime, and verify statements to that effect. A past history of mental illness is not necessarily a reliable indicator," the new style entry says. Poynter.org (3/7) LinkedInFacebookTwitterEmail this Story
  • Crackdowns on leaks threaten public's right to know
    A balance can be struck between the public's right to know and the government's desire to keep genuine national security information secret, writes Margaret Sullivan. But the recent sharp increase in crackdowns on those who leak such information threatens "this fragile ecosystem that has served the public pretty well," Sullivan writes, noting in particular the treatment of Army Pfc. Bradley Manning in the WikiLeaks case. The New York Times (tiered subscription model) (3/9) LinkedInFacebookTwitterEmail this Story
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    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

     
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