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November 20, 2012
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Agency Update 
  • Majority of ad agencies expect a brighter 2013
    Keying off recent momentum, more than 6 in 10 ad agencies polled said they expect new business opportunities to develop in the coming year, marking an upturn from 2012. About 45%, meanwhile, said that the current year had been an improvement on 2011. Separately, three-quarters of respondents identified digital as a promising opportunity moving forward, while just over half cited social media. MediaPost Communications/MediaDailyNews (11/13) LinkedInFacebookTwitterGoogle+Email this Story
  • Agencies go digital to drum up new business
    Advertising agencies are finding more opportunities in digital marketing and social media than in traditional marketing, and they're using digital techniques to rustle up new business, too, according to an RSW/US survey. Almost 6 in 10 marketers said they'd learned about new ad agencies via e-mail outreach, and another quarter of marketers said they'd learned about agencies via social media or webinars. eMarketer (11/14) LinkedInFacebookTwitterGoogle+Email this Story
Trends, Research & Stats 
  • Outcomes and cost savings are the metrics that matter to payers
    Increasingly price-conscious payers are putting the pressure on health care marketers to show not only that a drug or device works but also that it will lower costs or improve outcomes, a PricewaterhouseCoopers report says. Eighty percent of insurers polled said they required clear data to support cost savings or clinical benefit before they would add a drug to their formularies, and 16% have outcomes-based contracts. Medical Marketing & Media (11/15) LinkedInFacebookTwitterGoogle+Email this Story
  • Docs say free lunches don't sway prescribing habits
    In a MedScape survey of nearly 24,000 doctors in the U.S., 72% of respondents said they were not swayed by free meals provided by pharma reps, 20% said free meals might introduce bias and 8% hinted that free lunches might work to change prescribing habits. Some respondents said lunches might buy access but not loyalty, and others said lunches might put them under increased pressure. Medical Marketing & Media (11/19) LinkedInFacebookTwitterGoogle+Email this Story
Interactive Ads & Technology 
  • Text messaging interventions show promise in smoking cessation
    Smokers who tried smoking cessation programs using text messaging were twice as likely to go half a year without smoking compared with those who did not use the interventions, according to a review of five studies published by the Cochrane Library. The review, which focused solely on texting interventions, found that around 9% of smokers in the five treatment groups were tobacco-free after six months of receiving support such as automated motivational messages and fast responses to messages concerning their cravings. (11/16) LinkedInFacebookTwitterGoogle+Email this Story
  • Consumers are still skeptical about digital advertising
    Most marketers now believe digital advertising to be more effective than TV ads -- but consumers apparently didn't get the memo. A recent survey found that two-thirds of consumers felt TV ads were more effective, and about the same proportion said they would prefer to receive ads in either print or broadcast formats rather than online. eMarketer (11/13) LinkedInFacebookTwitterGoogle+Email this Story
  • Facebook launches self-service advertising toolkit
    Facebook is rolling out an Ads Manager toolkit to help marketers measure, manage and optimize their social-ad campaigns. The system includes a "conversion measurement" tool to help marketers track how many purchases are directly attributable to Facebook users who've viewed their ads on the network, although the tool does not reveal personally identifiable information about the users. "That allows marketers to understand the impact of the Facebook ad on the ultimate purchase," explains eMarketer's Debra Aho Williamson. VentureBeat (11/16), Reuters (11/16) LinkedInFacebookTwitterGoogle+Email this Story
Go to Market Strategy 
  • The future is programmatic, Web marketers say
    Programmatic buying is changing the balance of power between Web publishers and advertisers, experts say. Marketers are increasingly focused on tracking consumers across the Web rather than buying up space on specific sites, with programmatic bidding now accounting for about 10% of all online display advertising. "It's allowing advertisers to assign value to media rather than publishers," explains Ben Winkler, chief digital officer at OMD. The New York Times (tiered subscription model) (11/15) LinkedInFacebookTwitterGoogle+Email this Story
Policy Pulse 
  • Children's privacy rules will be ready this year, FTC chief says
    The Federal Trade Commission will complete its overhaul of children's online privacy rules by the end of 2012, Chairman Jon Leibowitz says. The FTC is considering a rule change that would leave websites, mobile applications and data brokers with responsibility for obtaining parental consent before gathering data about underage users. "We are looking at all the comments that came in and weighing how to tweak the regulation," Leibowitz said. Reuters (11/13) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 

Coalition News 
  • AMA votes to align CME standards with industry
    The American Medical Association’s (AMA’s) House of Delegates recently voted to approve revised guidance on continuing medical education that would make the organization’s standards consistent with many industry standards, including those from the Accreditation Council for Continuing Medical Education and the Pharmaceutical Research and Manufacturers of America. "The AMA did the right thing here by encouraging physicians to participate in continuing medical education programs that meet existing ACCME and PhRMA guidelines," said Coalition for Healthcare Communication Executive Director John Kamp. Read more. LinkedInFacebookTwitterGoogle+Email this Story
Closing the Deal 
I want to believe I can be [unbiased], but the evidence says I'm kidding myself."
--Physician commenting in a survey about a variety of topics, including lunches with pharmaceutical reps, as quoted by Medical Marketing and Media
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