| January 8, 2013 |
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- Startup finds its way in the new world of media
After graduating from college, Rachel Miller started a writers' management company in Los Angeles with her friend. The company survived the 2007 to 2008 Hollywood writers' strike by focusing more on books. Eventually, Miller's company merged with another business to form Haven Entertainment, which is attempting to adapt to changing delivery methods in the industry. Gotham Gal blog
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- The recipe for a strong brand
As you seek to build a successful brand, it's important to identify your purpose, be authentic and examine the competition, writes R. Kay Green, CEO and president of RKG Marketing Solutions. "Often, if you're stuck on what your brand should be, the best way is to study what the competition is doing," Green writes. BusinessNewsDaily.com
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- How to generate business-boosting news coverage
As a startup founder, you might want to attract news coverage to attract new customers, improve your ranking on search engines and find new employees, writes Gregory Galant, co-founder of Muck Rack. "Similar to investors, potential employees will want to get involved with companies they hear good things about," he writes. RepCapitalMedia.com
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- Secrets to success for non-techie founders
If you're launching a startup without a technical background, it's important to become comfortable with communicating with programmers and to be ready to adapt your strategy, writes Stacy Goldberg, CEO of Savorfull. You should also put together a strong team and think about employing interns, she writes. Women 2.0 blog
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- Life lessons every smart entrepreneur has learned
One important thing for entrepreneurs to remember is that sometimes they have to make tough choices about how to spend their time and energy, according to Stewart Thornhill of the University of Western Ontario. "[I]f you chase every shiny penny you see on the sidewalk, you shouldn't be surprised if you end up somewhere you didn't want to be," he notes. Entrepreneurs should also pay attention to details and understand that most people are inherently lazy, so merely being willing to put in the work to get a business going puts you at an advantage over hundreds of others who might have the same great idea. The Globe and Mail (Toronto) (tiered subscription model)
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- An innovation lesson from the original "Star Trek"
If you're putting together an innovation team, you might be tempted to fill it with people who view the world through the same highly logical lens used by the character Spock on the original "Star Trek," Jeffrey Phillips writes. But the truth is the most successful teams also include emotional people like Captain Kirk. This is because "[t]he world is far more unpredictable, capricious, fickle than Spock expects," Phillips explains. Innovate on Purpose
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- How small companies are misunderstanding the employer mandate
Some business advocates are wary of the potential impact of the employer mandate provision in the federal health care law, but the truth is that much of the cost of insurance might come out of workers' wages, Jonathan Kolstad, Mark Pauly and Robert Town of the University of Pennsylvania write. Some employers have discussed using part-time employees to avoid the mandate, but this might not be the best course of action. "[B]etter to either pay for the insurance (and cut wages) or pay the penalty (and keep wages up), unless you are very close to the 50-worker threshold to begin with," they write. Forbes
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 | The more of your authentic self that you bring to the table, the more successful you will likely become."
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