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September 21, 2012News for the confectionery industry

  Market Trends 
  • Food-makers go mobile to target young consumers
    U.S. food companies are inserting their products into child-friendly mobile games in a bid to reach young consumers. The apps are a hit with children too young to read, helping to expose very young consumers to brands and influencing their parents' purchasing decisions. "The apps are certainly targeted at kids. ... If you get the kids saying, 'Mom, I would love a SuperPretzel,' mom will often buy it for them," says Melinda Champion of J&J Snack Foods. The Wall Street Journal (9/17) LinkedInFacebookTwitterEmail this Story
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  Diet & Health 
  • Study links yogurt to reduced risk of hypertension
    A Tufts University study found people who ate a total of one serving of yogurt every three days were 31% less likely to develop high blood pressure, compared with people who did not eat yogurt. Researchers said the protection was higher among people who were not taking drugs to control blood pressure. The findings were presented at an American Heart Association meeting. MedPage Today (free registration) (9/19) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Confectioners visit Capitol Hill
    On Thursday, NCA ran an advertisement in the Capitol Hill newspaper Politico depicting the faces of the confectionery industry, more than two-thirds of whom are small- to medium-sized family businesses. The ad exhorts Congress to reform the current sugar policy and appeared in conjunction with members’ Capitol Hill visits. Contact Liz Clark. LinkedInFacebookTwitterEmail this Story
  • 2012 Confectionery & Snack Source Book now available
    The 2012 edition of The Confectionery & Snack Source Book has been released by the NCA in collaboration with B2B digital content management firm MultiView. It allows members to search products and services specific to the industry, resulting in more relevant search results. Contact MultiView at nca@multiview.com. LinkedInFacebookTwitterEmail this Story
Learn more about NCA ->www.CandyUSA.com

  Science & Technology 
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  SmartQuote 
Even if you fall on your face, you're still moving forward."
--Victor Kiam,
American businessman


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