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September 21, 2012

News for the confectionery industry

Market Trends

Mexico gets a Callebaut Chocolate Academy
Through its partnership with Chocolates Turin, Barry Callebaut has opened its first Chocolate Academy in Mexico and its 14th worldwide. The Mexico City facility provides training for confectioners that is specific to the Mexican market. ConfectioneryNews.com (France) (9/20)

Maria Menounos tapped for Rickland's campaign
TV personality and author Maria Menounos will appear in new ads for Greek Yogurt Granola Bars from Rickland Orchards. The bars, coated in Greek yogurt, contain fruit, nuts, and honey-roasted granola. CandyAndSnackToday.com (9/21)

Food-makers go mobile to target young consumers
U.S. food companies are inserting their products into child-friendly mobile games in a bid to reach young consumers. The apps are a hit with children too young to read, helping to expose very young consumers to brands and influencing their parents' purchasing decisions. "The apps are certainly targeted at kids. ... If you get the kids saying, 'Mom, I would love a SuperPretzel,' mom will often buy it for them," says Melinda Champion of J&J Snack Foods. The Wall Street Journal (9/17)

Diet & Health

Study links yogurt to reduced risk of hypertension
A Tufts University study found people who ate a total of one serving of yogurt every three days were 31% less likely to develop high blood pressure, compared with people who did not eat yogurt. Researchers said the protection was higher among people who were not taking drugs to control blood pressure. The findings were presented at an American Heart Association meeting. MedPage Today (free registration) (9/19)

Association News

Confectioners visit Capitol Hill
On Thursday, NCA ran an advertisement in the Capitol Hill newspaper Politico depicting the faces of the confectionery industry, more than two-thirds of whom are small- to medium-sized family businesses. The ad exhorts Congress to reform the current sugar policy and appeared in conjunction with members’ Capitol Hill visits. Contact Liz Clark.

2012 Confectionery & Snack Source Book now available
The 2012 edition of The Confectionery & Snack Source Book has been released by the NCA in collaboration with B2B digital content management firm MultiView. It allows members to search products and services specific to the industry, resulting in more relevant search results. Contact MultiView at nca@multiview.com.

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www.CandyUSA.com

Science & Technology

Wrigley seeks patent on gum innovation
Wrigley is seeking a patent for gum made with water-soluble fibers. The Mars company said the gum contains fiber yet does not compromise consumer appeal. ConfectioneryNews.com (France) (9/20)

Study: Obese children's taste buds are less sensitive
Obese children and teens were less likely to correctly identify various taste sensations than normal-weight peers, according to a German study in the Archives of Disease in Childhood. Researchers noted that girls and older children performed better in the taste tests. MyHealthNewsDaily.com (9/19), Google/The Press Association (U.K.) (9/20)

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