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March 14, 2013News for the cable and broadband industry

  Business News 
  • Programming costs are hurting small cablers, ACA says
    Some small cable providers, in the wake of rising programming costs, may start moving away from traditional cable and toward broadband-based business models, Matthew Polka, president and CEO of the American Cable Association, said in an interview. Polka also discussed how the ACA has joined up with Time Warner Cable, DIRECTV and others to push retransmission-consent reform. "[W]e know by our collective experience that these rules are broken and need to be changed and updated," Polka said. FierceCable (3/13) LinkedInFacebookTwitterEmail this Story
  • FCC's Pai wants equal treatment for pay-TV, over-the-top services: It would be better to deregulate traditional pay-TV providers than to impose the same rules on Netflix, Hulu and other over-the-top services, Federal Communications Commission member Ajit Pai said. "The consumer doesn't think about the mode of distribution, they think about the content," Pai said at the American Cable Association summit in Washington, D.C. "I think it would be good to have laws and regulations take that same approach." Broadcasting & Cable (3/13) LinkedInFacebookTwitterEmail this Story
Enhance Customer Retention Campaigns
Whether offering triple-play, expanded data, group plans or faster network options, a little customer intelligence can go a long way to boost revenue and enhance customer loyalty in the process. Read about using analytics to drive customer life-cycle management. Get Forrester report from Pitney Bowes Software
  Business Services Update 
  • Time Warner Cable Business Class upgrades hotel service
    Time Warner Cable Business Class has introduced a new edition of its service for hotels that features more than 100 channels, including more than 60 in HD, free on-demand access and premium VOD, as well as the on-screen Navigator guide and a smaller antimicrobial remote. The new HD Video for Hospitality service -- which is available in the New York City region, New York state, New England and the Carolinas -- is powered by HFC and smaller setback boxes. (3/7) LinkedInFacebookTwitterEmail this Story
  • Report: "Fiber gap" for commercial buildings is starting to close
    Nearly two in three U.S. commercial buildings are still not connected to fiber networks, but steady growth in the segment over the past decade is helping to close the gap, Vertical Systems Group is reporting. "The U.S. fiber gap has been steadily closing each year and this trend will continue," said Rosemary Cochran, principal at Vertical Systems Group. "A top growth challenge cited by both retail and wholesale network operators is the expansion of their fiber footprints as rapidly as possible to meet customer demand for higher speed services." (3/12) LinkedInFacebookTwitterEmail this Story
Pandora’s “The Six Dimensions of Sound”
Whether you're heading to the French Riviera or hanging back in your hometown, we're excited to share some of our insights and expertise in the world of sound and audio that will help you take your audio advertising to the next level. Learn More.
  Eye on Video 
  • Netflix expands Facebook alliance following law change
    A Netflix agreement with Facebook means that users of the social network will be able to see what Netflix fare their friends are watching and post comments. Netflix CEO Reed Hastings cleared the way for the initiative by successfully lobbying to change the Video Privacy Protection Act of 1988, enacted after Robert Bork's video rental history was revealed by a newspaper and dragged into his unsuccessful Supreme Court confirmation hearing. Bloomberg (3/13) LinkedInFacebookTwitterEmail this Story
Best practices to unlock your customer journey
A robust registration strategy is a key part of digital transformation. Learn the best practices for using registration to understand customer journeys and drive digital transformation in this white paper from Altimeter Principal Analyst Charlene Li.
  Marketing Trends 
  • Disney Kids touts multiplatform opportunities at upfront
    Disney Kids cable networks enjoyed a strong 2012, with its flagship Disney Channel beating Nickelodeon among the 2-to-11 audience for the first time since 1995 and Disney XD tallying its 16th quarter in a row of audience increases, executives said at its upfront. This year, Disney Kids will be emphasizing multiscreen ad buys across its networks and applications, and will be trying to better target moms via Disney Radio and Disney Junior. The latter will become Nielsen-rated on April 1, according to the presentation. Advertising Age (tiered subscription model) (3/13) LinkedInFacebookTwitterEmail this Story
  • Top cable nets see 9% drop for 30-second ads in Q4
    The average cost of a 30-second TV spot in Q4 went up 5%, TargetCast is reporting based on data from SQAD's NetCosts service. However, the average unit cost for the 15 biggest cable networks for the 25-to-54 demographic in prime time dropped 9% to $17,123, likely because of a weaker scatter market. ESPN commanded the highest rate for a 30-second spot, $54,415, followed by TBS, which charged $24,040. MediaPost Communications/MediaDailyNews (3/13) LinkedInFacebookTwitterEmail this Story
  • Other News
  Association News 
  • Check out The Connectivist
    What is The Connectivist? It's a new website supported by NCTA featuring bold and entertaining content that connects the dots between technology, innovation, Web culture and TV. Check out this online magazine to watch, appreciate and live the world of television and technology as it reinvents itself before our eyes. LinkedInFacebookTwitterEmail this Story
  • Celebrating 30 years of excellence
    Marketing and advertising within the cable industry have come a long way the last 30 years. This year, the Mark Awards celebrate 30 years of recognizing excellence within the cable industry. Make your mark in history and start your entry today. The deadline for entries is March 27. LinkedInFacebookTwitterEmail this Story
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