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February 12, 2013
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News about digital retail commerce

  Top Story 
  • 1-800-Flowers sees mobile as key to consumers' hearts
    Facebook is's campaign venue of choice and mobile is its preferred platform during this year's key Valentine's season. The brand says it has evidence that mobile users are more inclined to spend through their devices. Adweek (2/11) LinkedInFacebookTwitterEmail this Story
 Revealed: January Pricing Strategies of Top Retailers
This recently released report shows final and regular January retailer pricing examples, comparing 2013 to 2012, with a breakdown by top priority categories. Also, learn how to generate data more specific to your categories and competitors. Download this full report.

  Online Retail Trends 
  • Online businesses make runway fashions more accessible
    Most online shoppers never see the inside of a Fashion Week show, but tech-driven services including ModaOperandi and ShopBazaar make the new collections available to consumers everywhere while offering designers and retail buyers insight into which pieces are proving the most popular. A startup called Lyst lets users track specific pieces and sends an e-mail when the looks are available to buy. CNBC (2/11) LinkedInFacebookTwitterEmail this Story
  • American Express rolls out a tweet-to-buy program
    American Express is looking to trump Facebook and Discover's Facebook Card with an enhanced alliance with Twitter that allows cardholders to make purchases directly from their Twitter accounts. American Express has used the same Card Sync technology to offer special deals, rather than direct purchases, through Twitter, Foursquare, Xbox Live and Facebook, since 2011. The program is launching with a variety of tech products for sale, such as a Microsoft Xbox 360 or an Amazon Kindle Fire HD. Adweek (2/11) LinkedInFacebookTwitterEmail this Story
Are You Truly Omnishopper Ready?
80% of consumers say they are better, savvier shoppers than they were two years ago. While brick and mortar is still central to their purchase, they are visiting fewer retailers as they have more access to digital information. Learn how the omnishopper is changing and what you can do about it. View this new report from MasterCard.

  New Media & Technology 
  • New from Lane Bryant: a shopping app that listens
    The new Just for You online and mobile shopping tool from apparel retailer Lane Bryant seeks input from users and recommends specific pieces based on the data, the company says. The app asks questions beyond size and shape, delving into personality traits to help shoppers find the best fit. The Columbus Dispatch (Ohio) (2/11) LinkedInFacebookTwitterEmail this Story
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  Companies in the News 
  • Startup to debut one-click payment app
    A U.K.-based startup called Paddle plans to launch a mobile application in the next few weeks that it says will make paying for online purchases easier and safer. Users would store their payment information in the app, and online retailers would add a payment button that links to a QR code shoppers would scan at checkout. Online retailer My Wardrobe has signed up for the service, and Marks & Spencer plans to test it in-house, said Paddle founder Ed Lea. (U.K.) (2/8) LinkedInFacebookTwitterEmail this Story
  • U.K.'s Argos launches online in China
    Argos has launched an e-commerce site in China as the result of a joint venture between U.K.-based parent Home Retail Group and Chinese electronics brand Haier. The new site sells a diverse array of products, including electronics, and visitors to Haier's site are now directed to the new Argos site. Retail Digital (2/12) LinkedInFacebookTwitterEmail this Story
  • Other News
A Buyer's Guide to Web CMS
A Web CMS (Content Management System) makes it easier for you to create, manage and maintain your website content, and choosing a Web CMS is a big decision for your company. It's critical to look for and understand the essential features that will address your business needs now and in the future. This guide will help you make a more informed Web CMS selection. Spotlight 
  • Are your customers "in sync" with your experience?
    In order to improve the customer experience, retailers must be clear on what they stand for, who their customers are, the problems they are trying to solve, and what customer-facing strategies differentiate them from the competition. A new white paper in the library showcases L.E.K. Consulting’s Customer Excellence concept, explaining how retailers can keep business models sustainable and flexible now and in the future. Download the white paper. LinkedInFacebookTwitterEmail this Story
  • Share your expertise at's Online Merchandising Workshop
    From optimizing website design to improving the customer experience, the Online Merchandising Workshop, July 15 to 17 in Huntington Beach, Calif., is known for providing actionable takeaways for digital retailers. Send in fresh ideas for session content and you could be the next to share your industry insights and successes with your peers. Proposals accepted through March 1. Learn more. LinkedInFacebookTwitterEmail this Story
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--John Steinbeck,
American author

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