| News about digital retail commerce |  |
- 1-800-Flowers sees mobile as key to consumers' hearts
Facebook is 1-800-Flowers.com's campaign venue of choice and mobile is its preferred platform during this year's key Valentine's season. The brand says it has evidence that mobile users are more inclined to spend through their devices. Adweek
(2/11)     
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| | Revealed: January Pricing Strategies of Top Retailers
This recently released report shows final and regular January retailer pricing examples, comparing 2013 to 2012, with a breakdown by top priority categories. Also, learn how to generate data more specific to your categories and competitors.
Download this full report.
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| Online Retail Trends |  |  |
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- Online businesses make runway fashions more accessible
Most online shoppers never see the inside of a Fashion Week show, but tech-driven services including ModaOperandi and ShopBazaar make the new collections available to consumers everywhere while offering designers and retail buyers insight into which pieces are proving the most popular. A startup called Lyst lets users track specific pieces and sends an e-mail when the looks are available to buy. CNBC
(2/11)
- American Express rolls out a tweet-to-buy program
American Express is looking to trump Facebook and Discover's Facebook Card with an enhanced alliance with Twitter that allows cardholders to make purchases directly from their Twitter accounts. American Express has used the same Card Sync technology to offer special deals, rather than direct purchases, through Twitter, Foursquare, Xbox Live and Facebook, since 2011. The program is launching with a variety of tech products for sale, such as a Microsoft Xbox 360 or an Amazon Kindle Fire HD. Adweek
(2/11)
| New Media & Technology | | |
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| Companies in the News | | |
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- Startup to debut one-click payment app
A U.K.-based startup called Paddle plans to launch a mobile application in the next few weeks that it says will make paying for online purchases easier and safer. Users would store their payment information in the app, and online retailers would add a payment button that links to a QR code shoppers would scan at checkout. Online retailer My Wardrobe has signed up for the service, and Marks & Spencer plans to test it in-house, said Paddle founder Ed Lea. Pocket-Lint.com (U.K.)
(2/8)
- U.K.'s Argos launches online in China
Argos has launched an e-commerce site in China as the result of a joint venture between U.K.-based parent Home Retail Group and Chinese electronics brand Haier. The new site sells a diverse array of products, including electronics, and visitors to Haier's site are now directed to the new Argos site. Retail Digital
(2/12)
| Shop.org Spotlight | | |
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- Are your customers "in sync" with your experience?
In order to improve the customer experience, retailers must be clear on what they stand for, who their customers are, the problems they are trying to solve, and what customer-facing strategies differentiate them from the competition. A new white paper in the Shop.org library showcases L.E.K. Consulting’s Customer Excellence concept, explaining how retailers can keep business models sustainable and flexible now and in the future. Download the white paper.
- Share your expertise at Shop.org's Online Merchandising Workshop
From optimizing website design to improving the customer experience, the Shop.org Online Merchandising Workshop, July 15 to 17 in Huntington Beach, Calif., is known for providing actionable takeaways for digital retailers. Send in fresh ideas for session content and you could be the next to share your industry insights and successes with your peers. Proposals accepted through March 1. Learn more.
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 | We spend our time searching for security and hate it when we get it."
--John Steinbeck,
American author
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| | Recent Shop.org SmartBrief Issues:
- Monday, February 11, 2013
- Friday, February 08, 2013
- Thursday, February 07, 2013
- Wednesday, February 06, 2013
- Tuesday, February 05, 2013
| | | Lead Editor: Megan Conniff
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A combined 58% of smartphone owners will user their devices to research products, compare prices and make purchases. Source: 
