| News for the non-alcoholic refreshment beverage industry |  |
| Industry News |  |  |
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- Flavors added to Bean & Body Coffee
BYB Brands has expanded its Bean & Body Coffee line with the addition of vegan, coconut and horchata flavors. The drinks, with 100 calories per 8-ounce serving, will be available on retail shelves starting in early May. The company also plans to expand distribution to the East Coast early this year. Drinks Business Review
(4/26)     
- Brioni's launches coffee with fiber
Brioni's Coffee, based in Glastonbury, Conn., has introduced Healthy Morning Coffee, with four grams of fiber per 12-ounce serving. The fiber adds no flavor to the coffee, which is sold at local supermarkets and has "a slippery, creamy texture with a slight velvety mouthful," said managing partner Ted Fisher. The Hartford Courant (Conn.)
(4/25)
- Mayorga sets organic coffee goal
Mayorga Coffee has set a goal of doubling sales of its organic coffee this year. "Moving to organic certified coffee encourages coffee farms to eliminate any harmful chemicals and pesticides from their soil, which is the source of their livelihood and an integral part of their ecosystem," said Martin Mayorga, founder of the company, which sells organic coffee at East Coast retailers including Whole Foods, Costco and Stop & Shop. Drinks Business Review
(4/26)
- Adventurous eaters move beyond sweet and salty
While sweet and salty flavors ranked highest in a survey by Culinary Visions Panel, people who say they are adventurous eaters prefer the less-popular sour, umami and bitter flavors. "Sweet and salty flavors are sure to please mainstream consumers looking for dining comfort and satisfaction," said Executive Director Sharon Olson. "If you want to challenge your customers a bit more, take a cue from what foodies prefer and introduce a bitter or sour note into a favorite menu item like chocolate for dessert." QSRMagazine.com
(4/25), USA TODAY
(4/25)
| Health and Nutrition | | |
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- Beetroot can boost athletic performance, research says
A new study from St Louis University shows that athletes who eat beetroot right before a race post faster times than those who do not. This is due to the vegetables high nitrate content, which can increase muscle stamina and efficiency. "Because whole vegetables have been shown to have health benefits, whereas nitrates from other sources may have detrimental health effects, it would be prudent for individuals seeking performance benefits to obtain nitrates from whole vegetables, such as beetroot," says lead author of the study Margaret Murphy. The Telegraph (London)
(4/26)
| Environment Watch | | |
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- Xango switches to packaging from Berry Plastics
Xango has shifted from glass to plastic packaging made by Berry Plastics and distributed by Berlin Packaging for its mangosteen beverage, Xango Juice. The switch, said Xango technical services director R.D. Rex, brought "improvements in many areas, such as transportation, package weight, damage, and product quality." Packaging World online
(4/25)
| Marketing Report | | |
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- Offerpop app lets brands build fan communities within Facebook
An Offerpop application lets brands build Pinterest-style fan communities within Facebook, with users having their own profiles within the app. Offerpop's Mark Cooper says the primary benefit of allowing consumers to create profiles on brand pages is that "brand fans get to know each other." Universal Records and ModCloth are using the app for the recording act JoJo and ModCloth's fashion line. ClickZ
(4/24)
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