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January 31, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Fab is taking a mobile-first approach to revising apps
    Fab is constantly updating its mobile app to encourage frequent checking in to the shopping site. The company now attributes 30% of its sales to the mobile platform. "For nearly a year now, we've been designing and building new features for Fab's mobile users first, and then taking those features to the Web. Building mobile-first forces us to think about how Fab will be used by people on the go first, and people at their desks second," says CEO Jason Goldberg. VentureBeat (1/30) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Leading iOS developers give Facebook mobile ads a chance
    Facebook's mobile-application ads have been tested by about 20% of the elite iOS developers, Chief Operating Officer Sheryl Sandberg says. That's good news for Facebook, which sees the ads as one of the few ways to earn revenue from its developer ecosystem on mobile platforms. "Facebook can't derive fees or virtual currency revenue from mobile apps, because they exist on platforms operated by ... Google and Apple. As users have migrated to mobile devices, Facebook's payments revenues has stalled because of this," Kim-Mai Cutler writes. TechCrunch (1/30) LinkedInFacebookTwitterEmail this Story
  • Facebook revenues up 40% in fourth quarter on mobile-ad gains:   Facebook posted a 40% fourth-quarter revenue increase Wednesday, bagging $1.59 billion on the back of strong mobile-ad revenues, which accounted for 23% of the total. "Today there is no argument Facebook is a mobile company," CEO Mark Zuckerberg said. The Wall Street Journal (1/30) LinkedInFacebookTwitterEmail this Story
  • Some upstart games do surprisingly well when measured by usage
    Ranked by U.S. iPhone usage, not by downloads, game applications such as FlipSide5's Touch Hockey and Big Duck Games' Flow rank right up there with category leaders Words With Friends and Temple Run, according to Onavo Insights. Zynga and Imangi maintain the broadest reach. "Is it weird that totally bootstrapped teams like Imangi can outrun ... multibillion dollar companies like EA on iOS? Yes, but this is the nature of the iOS platform, with its comparatively low barriers to entry," Kim-Mai Cutler writes. TechCrunch (1/30) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Rebranded BlackBerry introduces the Z10 and the Q10
    Research In Motion, now rebranded as BlackBerry, introduced the first phones based on the company's BlackBerry 10 platform. The touch screen-operated BlackBerry Z10 boasts a 4.2-inch screen with 720p resolution. The Q10 model uses a full keyboard and sports a 3.1-inch display. Both phones can "Flow" between multiple applications, and new video-calling and screen-sharing features were shown at the launch event. VentureBeat (1/30) LinkedInFacebookTwitterEmail this Story
  • BlackBerry 10 launches with 70,000 apps, including many popular titles:   The rebranded BlackBerry is boasting that its 70,000 applications for BlackBerry 10 constitute the largest available array for a platform launch. Apps include Skype, Rdio, Kindle, Whatsapp, Facebook, LinkedIn, Twitter, Foursquare, Cisco Webex, Bloomberg, Evernote, SAP, DropBox and Citrix, as well as many popular games such as the Angry Birds franchise. The Verge (1/30) LinkedInFacebookTwitterEmail this Story
  • Asia fuels Google Play as revenues triple in quarter
    Google Play's revenues soared by 200% in the fourth quarter from a year ago compared with a 20% gain for Apple's application store, according to App Annie, an analytics firm. Apple still holds more than a fourfold sales edge over Google's app market, but that margin is likely to shrink quickly, an analyst said. "Clearly, the Google Play platform is working, and monetization is increasing. The growth is much more than organic ... it's really meteoric, especially in Japan and Korea," said App Annie's marketing vice president, Ollie Lo. VentureBeat (1/30) , VentureBeat (1/30) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Dunkin' Donuts invites mobile interaction via Twitter, Instagram
    Dunkin' Donuts is engaging mobile users by inviting them to submit photos of subpar homemade sandwiches via Twitter and Instagram to have a chance at winning mobile gift cards. The campaign promotes Dunkin' Donuts line of bakery sandwiches. "By allowing our fans to send us photos of their sandwiches that 'just didn't cut it' through both Twitter and Instagram, we're opening up another stream of communication that is widely used and will provide us with an additional portal to entry," said Scott Hudler, vice president of global consumer engagement at Dunkin' Brands. MobileCommerceDaily.com (1/31) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • PlayPhone's social-gaming developer network grows
    PlayPhone has signed a host of game developers to publish on its network, writes Dean Takahashi. New partners include Glu Mobile, Ambush Games, 7Seas, Pub Games and Youda Games. "The addition of so many major developers puts PlayPhone on pace for a record 2013 and reinforces our commitment to continuing to be the most developer-friendly social gaming platform," says Executive Vice President Anders Evju. PlayPhone's free app allows gamers to compete against one another using different device platforms. VentureBeat (1/30) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  MMA News 
  • Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
  • Webinar: Going mobile -- Top 3 privacy tips for 2013
    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors' Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Any workout which does not involve a certain minimum of danger or responsibility does not improve the body -- it just wears it out."
--Norman Mailer,
American writer


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