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March 13, 2012
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News for business-to-business marketing professionals  |  Marketing.org

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The CMO's Guide to Data-Driven Marketing
Smart marketing means going with the data, not just your gut. Learn how you can adopt a simple data-driven workflow that lets you optimize every part of the customer journey — and ensure you aren't missing key opportunities along the way. Download the ebook now!

  Eye on Marketing 
  • Sullivan, Doremus, BBDO lead B2B agencies in revenue growth
    Sullivan, Doremus and BBDO New York led business-to-business marketing agency growth in the small, medium and large categories, according to BtoB's Top Agency report. Sullivan grew revenue 43% via 14 new B2B clients, Doremus increased 11% and BBDO picked up B2B clients, such as AT&T and HP, and boosted revenue by exploiting digital capabilities. BtoB Magazine (3/12) LinkedInFacebookTwitterEmail this Story
  • Neuroscience experts explain what makes a website effective
    Understanding how people perceive and retain information on a website can help companies convert more sales, experts explained on a recent South by Southwest Interactive panel. Tricks such as offering identifiable stories and varying font styles can make your site more engaging to visitors, they note. RepCapitalMedia.com (3/11) LinkedInFacebookTwitterEmail this Story
  • Feeding marketing intelligence to sales closes the loop
    Persona-based mapping of content to lead-generation campaigns is among seven suggestions for aligning sales and marketing. Enabling sales with marketing intelligence on buyer engagement, behavior and activity can close a loop and create sales efficiency. MarketingProfs (3/12) LinkedInFacebookTwitterEmail this Story
  • Other News
Selling your business? Here are 7 things you should do now.
If you're considering selling your business, you should be doing everything you can to get the best possible price. In just 7 simple steps you can improve your chances of attracting buyers and getting big bucks for your business. Read the article and learn the 7 steps.

  Tech Edge 
 
  • Using text messages for B2B marketing
    The kinks have yet to be worked out, but text messaging could be useful for business-to-business marketing, according to Amy Africa of Eightbyeight. "A killer solution for B2B is a terminated text message, where the user takes action and you reaffirm it such as sending a picture of a product and how to order," Africa said. One advantage of mobile technology is it can allow marketers to ascertain more information about consumers, she noted. BtoB Magazine (3/12) LinkedInFacebookTwitterEmail this Story
 
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Innovation 
 
  • Want to be a leader? Just do it
    The one true secret to realizing your leadership potential is perseverance, Steve Tobak writes. "[C]ontrary to what you might read or hear, leadership is not preordained," Tobak writes. Great leaders work hard at what comes naturally to them, and they know when to reach out to others for advice when they need it. CBS MoneyWatch (3/12) LinkedInFacebookTwitterEmail this Story
  • Why bosses need to get real
    Many workers think -- perhaps correctly -- that their bosses don't understand the reality of life on the front lines, writes Mike Figliuolo. That basic disconnection undermines your credibility as a leader and makes it harder to inspire your workers. "If you want to get respect, get dirty," Figliuolo writes. "Roll up your sleeves and do the job you are asking your team to do." ThoughtLeaders blog (3/12) LinkedInFacebookTwitterEmail this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  Association News 
  • Early bird rates for GROW, the 2012 International BMA Conference
    Early bird rates end March 31 for the 2012 International BMA Conference, taking place May 30 to June 1 in Chicago. This jam-packed conference will feature 12 keynote sessions, eight breakout sessions and two evening networking events. GROW will explore how b-to-b marketing organizations are successfully enabling their organizations to generate growth in customer demand, sales and profitability. Visit here for details and registration. LinkedInFacebookTwitterEmail this Story
  • BMA New York City -- Awards -- Last Call for entries to the 30th Annual BMA-NYC ACE Awards
    The deadline for entry submissions has been extended to Monday, March 19. Since 1982, BMA New York City chapter has brought together the industry's creative elite in what The New York Times has hailed as "one of the industry's best creative awards." BMA-NYC developed the ACE Awards to honor the campaigns that each year promote innovations that result in real and lasting change; inform and transform the way people do business; and shape the dynamics of commerce on industry-wide, nationwide and global scales. Read more. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
To avoid criticism do nothing, say nothing, be nothing."
--Elbert Hubbard,
American writer, artist and philosopher


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