| March 15, 2013 | News for women business owners |
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| Business Trends | | |
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- SBA is seeing loan growth in fiscal 2013
The Small Business Administration is continuing with a multiyear push to expand loan availability and streamline its loan-guarantee approval process, says Jeanne Hulit, associate administrator for capital access. This fiscal year, government-guaranteed loans have increased 6% compared with fiscal 2012. However, it's not clear whether that growth will continue because the effect of the sequester is not yet known. Bloomberg Businessweek
(3/14)     
| Small Business Spotlight | | |
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- Don't delay in pursuing your dreams, entrepreneur says
Women who want to become entrepreneurs should take immediate action to turn their dreams into reality, according to Natalie MacNeil. "You don't want to wake up two years from now and say, 'I would have liked to have done that,' " she said. After co-founding a digital media firm, MacNeil started She Takes on the World, a website for women entrepreneurs. TheDailyMuse.com
(3/14)
| Social Media Buzz | | |
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- 5 tips for more effective content marketing
Your content marketing initiatives will be more successful if you develop a plan and strive to understand your target audience, writes Katherine Duncan. "Study your prospective audience to determine their needs and interests so you can appeal to them in an entertaining manner," she recommends. Offer a variety of content, and use social media to attract attention to the content you have created. Entrepreneur online
(3/13)
| NAWBO (R) News | | |
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Save $50 during early bird registration!
The NAWBO Women's Business Conference 2013: The World Awaits, Oct. 3 to 5 at Florida's InterContinental Miami, is designed to help women business owners dream and achieve big for themselves and their businesses with fresh ideas, powerful inspiration and exciting resources. Don't miss out on this game-changer for you and your business! Register now, during early bird registration, and save $50! Also, this is a public event, so tell your friends. Watch the WBC2013 trailer.
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NAWBO partners with Lean In
NAWBO is proud to partner with Lean In, a global community committed to offering women the encouragement and support to lean in to their ambitions. NAWBO is leaning in because we know how much female entrepreneurs have to offer one another. We support Lean In's mission to connect and support women by creating a community that fosters their ideas and encourages them to reach their full potential. Read more.
| Technology | | |
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- Google resource helps companies recover from online attacks
Google has developed a free resource that informs business owners about what to do after they have been hacked. Among other topics, Google's "Help for Hacked Sites" explains how to evaluate the damage and identify the security weakness. "The most valuable service is helping a site owner to get their bearings and determine how to move forward after they hear the news that their site was hacked," according to Maile Ohye, who is on Google's Webmaster Support Team. Inc. online (free registration)
(3/13)
| Best Practices | | |
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- How to make your small business seem bigger
You may be able to attract more customers to your small business if you make your company seem a little bigger than it actually is, writes Bryan Janeczko, founder of startup consulting firm Wicked Start. You can project a big-company feel in several ways, such as by installing a phone system with multiple extensions, setting up a website and using high-quality business cards. SCORE Small Business Success Blog
(3/13)
- How to reignite inspiration after small-business setbacks
Setbacks are a natural part of running any small business, and the key is to rekindle your motivation when times feel low, writes Lee Polevoi for the Intuit Small Business Blog. Polevoi offers seven motivational tips to use when you need new inspiration: revisiting your initial spark, making new goals, acknowledging your successes, finding inspiration in others, cutting out negative thinking and talking, changing your routine and taking time off to recharge. Intuit Small Business Blog
(3/14)
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| About NAWBO® |
Founded in 1975, NAWBO® propels women entrepreneurs into economic, social
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