| February 4, 2013 |
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- Could your team survive a "weather bomb"?
In 1998, a small craft, the AFR Midnight Rambler, defeated larger and better-equipped rivals to win the punishing Sydney to Hobart race. The boat's crew succeeded by heading into a storm that rivals refused to face, as well as betting on its ability to recover swiftly and efficiently from anything nature threw at it, Dennis N. T. Perkins writes. "Successful teams are able to put the pieces back together and then calmly push as hard as they can," Perkins writes. SmartBrief/SmartBlog on Leadership
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- Why sales-and-marketing alignment matters
Building alignment between the sales and marketing departments at your company can help your business in several ways, this blog post notes. When sales and marketing are working together, salespeople will be more satisfied with their work and will have access to higher-quality leads. In addition, sales representatives will be more productive and efficient. HeinzMarketing.com
(1/31)
- How loyal customers can build your business
Loyal customers can be a powerful resource for generating referrals and attracting new business, writes Ryan Estis. You should attempt to deliver a superior customer experience and look for ways to assist your clients. "Make it easy for customers to refer, recommend and evangelize your work," he writes. PassionOnPurposeBlog.com
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| Strategies from Sales & Marketing Management |
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- Airline lounges pack in the amenities
Today's airport lounges offer perks including complimentary food, drinks and Wi-Fi, as well as showers, workstations and spa treatments. Travelers can enjoy the cigar room at Etihad Airways' Diamond First Class Lounge at Abu Dhabi, or zonk out in a private sleeping room in Lufthansa's First Class Terminal at Frankfurt International Airport. FoxNews.com
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- Marketers embrace ooVoo's videoconferencing on BB10
BlackBerry 10 will come with the ooVoo video-messaging app, the platform's answer to FaceTime, writes John McDermott. The app allows BlackBerry users to connect with colleagues and others on iOS or Android platforms as well as via Facebook, and it sports a conferencing feature supporting video chat in four streams, while up to 11 users can watch a video simultaneously. Broadcast networks, online poker sites and brands such as L'Oreal are already poised to take advantage of the videoconferencing advance. Advertising Age (tiered subscription model)
(2/1)
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- Spooks dish dirt to pulp-fiction novelist
French novelist Gérard de Villiers churns out pulp espionage novels, but not all of his fanciful plot twists are entirely fictional. Real-life spies and diplomats are fans of De Villiers' work and often give him detailed information about their operations. That means some of his nearly 200 books have proven strangely prophetic: One recent work predicted the Benghazi attack, and a 1980 novel predicted the assassination of Egyptian President Anwar Sadat. The New York Times (tiered subscription model)
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 | Successful teams ... anticipate setbacks with the confidence that, when things go wrong, they can deal with any challenge that comes their way."
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