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January 10, 2013
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Today's Buzz 
  • Twitter relies on people-powered search tools
    Twitter crowdsources the task of categorizing users' content with an army of workers as a means to make sense of online memes, Twitter data scientist Edwin Chen wrote in a blog post, citing as an example the "binders full of women" trending topic after a comment by then-presidential candidate Mitt Romney. "How would ... [an algorithm] know that #bindersfullofwomen refers to politics, and not office accessories? Since these spikes in search queries are so short-lived, there's only a small window of opportunity to learn what they mean," Chen wrote. MediaPost Communications/Online Media Daily (1/9), The Telegraph (London) (tiered subscription model) (1/9), GigaOm (1/9) LinkedInFacebookTwitterGoogle+Email this Story
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Network Update 
  • As LinkedIn reaches 200 million users, will ads follow?
    LinkedIn says it has crossed the 200 million-user mark. Those users are mostly in the U.S. (74 million), with India's 18 million users coming in second and the U.K. in third with 11 million. "Though the lion's share of the company's revenue stems from recruitment and HR-related products, it will be worth watching to see if more brands take to advertising on the site during 2013 now that there are more options," Christopher Heine writes. Adweek (1/9) LinkedInFacebookTwitterGoogle+Email this Story
Ideas in Action 
  • Jaguar hits Instagram to build buzz for F-Type
    Jaguar is using an Instagram campaign to draw attention to its new F-Type model, inviting the site's users to submit photos that capture the essence of the Jaguar brand. The winning entrant will be one of the first Americans to be given a chance to test-drive the new car. Luxury Daily (1/9) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Facebook's business model has many Americans in the dark
    About half of U.S. adults say they understand how Facebook generates revenue, according to a Harris Interactive survey. In comparison, three-quarters of all women, and about two-thirds of men, said they know how to post to someone's Facebook wall. "It's really incumbent upon advertisers, and publishers, as well, to help educate consumers," says Keith Wilson of The Search Agency, which performed the study. (1/9) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
The Takeaway 
  • Google+ features overcome numbers for B2B brand building
    The Hangouts and Communities features on Google+ make the platform essential for business-to-business marketing despite its smaller numbers, consultant Linda Sherman argues. Brands can join Communities to build relationships and conduct group meetings, and they can host discussions and offer demonstrations on Hangouts. "It looks very professional but doesn't take much effort," she says. Forbes (1/4) LinkedInFacebookTwitterGoogle+Email this Story
  • What Facebook users misunderstand about EdgeRank
    Facebook's EdgeRank algorithm, which determines how content is displayed in a given member's news feed, is the subject of much misunderstanding, ShortStack CEO Jim Belosic writes. Changes to EdgeRank aren't sinister ploys for advertising dollars so much as tools that help users find the content that matters most to them, a feature that should excite brands that forge meaningful connections with fans. "It's the brand's responsibility to improve the quality of their content so that it's valuable, entertaining and ultimately, competitive," Belosic writes. SmartBrief/SmartBlog on Social Media (1/10) LinkedInFacebookTwitterGoogle+Email this Story
  • Create a Facebook contest without breaking any rules
    Facebook has several rules you must follow when using the platform to run a promotion for your business, writes Monika Jansen. Among other things, you are required to state any restrictions that apply to the offer and to comply with relevant laws or regulations. Your promotions will be more successful if you make them interactive and if you provide a good prize for the winner, she writes. (1/8) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • Reality-show winners could be first people on Mars
    Nonprofit Mars One is seeking applicants for a planned one-way trip to Mars that it hopes to launch starting in 2022, although equipment missions could begin in 2016. The project would include a global reality-television show to help pick 24 astronauts, who would be shuttled to Mars in groups of four over several years. Gizmodo (1/9) LinkedInFacebookTwitterGoogle+Email this Story
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Facebook's News Feed without EdgeRank would be like Twitter. Posts would not occupy space in the News Feed for long, and users would frequently miss out on the content that interests them most."
--Jim Belosic, writing in SmartBrief's SmartBlog on Social Media
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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