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February 18, 2013
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News about digital retail commerce

  Top Story 
  • Can data strategies drive retail in a digital age?
    Social media offers retailers a rich source of data that can be used to tweak their omnichannel strategies, tailor the shopping experience to the customer and boost both in-store and online sales, writes Farsite CEO Michael Gold. For example, a recent study showed a retailer's Facebook "likes" correlated with online sales, while Foursquare check-ins indicated in-store shoppers. SmartBrief/SmartBlog on Social Media (2/18) LinkedInFacebookTwitterEmail this Story
 Live webinar: Who are DIGITAL DIVAS and why do they matter?
DIGITAL DIVAS own more than 2/3 of fashion purchasing power. Join Demandware and The University of Arizona for a live webinar on Tuesday, February 19th at 1:00 p.m. ET where we will share the results of a survey from 7,000+ fashion brand consumers in the US, the UK, Germany, and France that identify Digital Divas as a new, valuable, and highly influential group of consumers.
Register now.

  Online Retail Trends 
  • CFO survey shows the growing importance of online
    Some 75% of retail finance chiefs surveyed recently expect online sales to grow about 6.9% this year, and 66% say they now include online sales in their comps to reflect the increasingly important role e-commerce sales play in overall performance, according to BDO USA. Additionally, 60% said they'll maintain mobile investments this year, and 38% said they'll spend more on mobile as they seek new ways to integrate into the omnichannel shopping experience. Retailing Today (2/15) LinkedInFacebookTwitterEmail this Story
  • Other News
  New Media & Technology 
  Hot Topics 

Top five news stories selected by SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Companies in the News 
  • Snob Swap sees success with designer trades
    Snob Swap, the online designer consignment shop launched 10 months ago by sisters Elise Whang and Emily Dang, is seeing sales grow by about 50% per month as women look to freshen their closets with labels from somebody else's. The site is one of a growing number of similar startups including Tradesy, RodeoDriveResale and Karma Couture. The Washington Post (2/17) LinkedInFacebookTwitterEmail this Story
  • Saudi prince takes stake in Chinese e-commerce company
    Kingdom Holding, an investment firm owned by Saudi Prince Alwaleed bin Talal, has invested about $400 million in China's Jingdong Century Trading, parent of The website is the second-largest online retailer in China, where online sales are forecast to reach $356 billion by 2016, according to Forrester Research. The Wall Street Journal (2/17) LinkedInFacebookTwitterEmail this Story
  Interactive Advertising 
  • Estee Lauder uses QR code to link print to YouTube
    Estee Lauder is using QR codes in ads to link readers of print ads for Advanced Night Repair Eye Serum Infusion to a YouTube video explainer. "The video triggered off the scan of the code provides a level of education that a print ad cannot," says analyst Jeff Hasen, Hipcricket's chief marketing officer. Luxury Daily (2/15) LinkedInFacebookTwitterEmail this Story
  • Geofencing helps mobile marketers to find their way
    More than 1 in 3 mobile ad campaigns used geofencing or geo-aware targeting in 2012, and increase from 17% in 2011, according to a Verve Mobile study. "As advertisers and marketers learn more about how to harness and implement the data, more sophisticated geotargeting is likely to get greater attention from verticals," this article notes. eMarketer (2/15) LinkedInFacebookTwitterEmail this Story
 Scholarships make BIG dreams real
NRF and University of Phoenix's "Dream BIG" scholarship has helped create more inroads for retail employees looking to advance their careers. Current retail employees can submit an application by April 9 for the chance to earn one of 10 full-tuition scholarships toward a retail-related University of Phoenix campus or online program. Find out more. Spotlight 
  • 6 ways retailers are investing now for Holiday '13
    Conducted with research partner BIGinsight,’s eHoliday results polled both retailers and shoppers for lessons learned during the holiday season. Top priorities include a strong focus on creating a more holistic customer experience and a greater investment to enhance shipping services. Read more. Blog (1/28) LinkedInFacebookTwitterEmail this Story
  • Understanding Amazon: Three steps to restore marketplace balance
    While Amazon does not intend to be the online leader in low prices, the result of their price matching strategy is amplification of the lowest price in the online marketplace. In a white paper posted in the library, Channel IQ identifies three ways retailers and manufacturers can effectively monitor, manage and respond to "price disruption" and stay competitive online. Download the white paper. LinkedInFacebookTwitterEmail this Story
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You will become as small as your controlling desire; as great as your dominant aspiration."
--James Allen,
British author

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