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March 22, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Smartphones may free advertisers from publishers
    If advertisers can crack the code for developing effective advertising formats on smartphone screens, they may no longer need to rely on publishers to get their messages across, according to participants in an Advertising Week Europe panel. "If [branded content] is good enough, it's a strong challenge. The opportunity for advertisers to create content is colossal, and it's very difficult for those of us in pure editorial to compete, because frankly advertisers can spend a lot of money on it," said Gideon Spanier of London's Evening Standard. Advertising Age (tiered subscription model) (3/21) LinkedInFacebookTwitterEmail this Story
  • Magazines are starting to see an ad turnaround
    Monthly magazines are down only 0.9% in ad pages through April this year, a big improvement over the precipitous 5.6% decline in the same frame last year, according to the Media Industry Newsletter. Conde Nast titles were up 3% as a whole in March, led by Vogue's 457 ad pages, and Hearst pubs enjoyed a 6.7% gain, as global brands begin to see the U.S. as a growth market compared with Europe and Asia. "You can't control the economy. But if things remain the same, we should be in for a good year," says Lou Cona, Conde Nast's chief marketing officer. Advertising Age (tiered subscription model) (3/21) LinkedInFacebookTwitterEmail this Story
  • Other News
  • The Atlantic agrees to deal with video provider
    Web video startup NowThisNews has agreed to produce videos on a monthly basis for The Atlantic. The partnership, however, is "not primarily a financial arrangement. We have no preroll ads within our player, so we give the video content over to The Atlantic, and in exchange they are doing some promotion to us and our app experience," said NowThis' Ed O'Keefe. blog (3/21) LinkedInFacebookTwitterEmail this Story
  • Location-based apps as an aid to reporters
    Geo-location is opening up possibilities for journalists, with applications such as Banjo and Geofeedia allow reporters to quickly find sources on the scene of rapidly developing events. Such apps can also be used to monitor feeds from particular areas to get a sense of trends and which types of stories have enduring appeal. One danger, however, may be that reporters go no further in vetting sources that they tap only via digital contact. Strategies blog (3/22) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Study reveals generational differences in browsing habits
    More than three-quarters of the U.S. population regularly uses the Web, and that rate increases among younger Americans, according to an eMarketer analysis. Among Generation X and millennial consumers, mobile use is through the roof, with about 95% using mobile phones and about six in 10 using smartphones. eMarketer (3/21) LinkedInFacebookTwitterEmail this Story
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If we were all given by magic the power to read each other's thoughts, I suppose the first effect would be to dissolve all friendships."
--Bertrand Russell,
British philosopher, mathematician and historian

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    American Press Institute
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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