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January 29, 2013
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Setting the Example 
  • Panera Cares cafes reap more than money
    Panera's pay-what-you-can Panera Cares concept has expanded to five locations with the opening last week of a Boston location. Customers who can't pay the full price often leave other signs of appreciation, including flowers, drawings and poems from a Chicago veteran who left his work to pay for his food, said manager Jimmy Hoppers. Bloomberg Businessweek (1/28) LinkedInFacebookTwitterGoogle+Email this Story
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Creating Accountability 
  • A visit to the eco-city of Portland, Ore.
    The green and sustainable features of Portland, Ore., can be seen through a simple visit and tour, as Adam Beck writes. He learned "how Portland's EcoDistrict model is accelerating neighbourhood-level sustainability and creating vibrant, connected, engaged communities" through its use of transportation, renewable energy and infrastructure. (Australia) (1/29) LinkedInFacebookTwitterGoogle+Email this Story
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Green Marketing 
  • Green marketers should be invisible
    Nike's green marketing program succeeds precisely because most people have never heard of it, says Marc Stoiber. The company focuses on touting its shoes' athletic performance while allowing word of its eco-credentials to spread through blog networks. That makes the company's CSR chops a "pleasant surprise" rather than a distraction from its core selling points, Stoiber explains. (1/23) LinkedInFacebookTwitterGoogle+Email this Story
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The Responsible Leader 
  • How Wal-Mart supplier Rockline went green across the board
    Rockline, which supplies products such as wet wipes and paper cups to Starbucks and Wal-Mart, has built a successful CSR program by focusing on management best practices. "Instead of rushing to take care of whatever issue makes the most noise, our across-the-board commitment keeps the sustainability program going and focused on our 2015 goals," says sustainability coordinator Josh Eldridge. (1/28) LinkedInFacebookTwitterGoogle+Email this Story
Get It Right: Pricing Strategies That Work
Many entrepreneurs hope for success by offering low prices, while in fact most world-class entrepreneurs succeed by setting higher prices. If you're not exactly sure which pricing strategy will work for your business, these 6 steps can help you set your company's prices for success. Read the exclusive article now.

Powering Tomorrow 
  • U.S. could face shortage of wind turbine towers, analyst says
    A dwindling supply of wind turbine towers could delay U.S. wind projects after several domestic manufacturers left the market and the federal government put import tariffs on towers made in Vietnam and China, said Dan Shreve, a partner at Make Consulting. Expanding wind markets in Asia, Latin America and Canada could also draw towers away from the U.S., Shreve said. "Tower supply is going to be one of the those items which could potentially see a bottleneck," he said. (U.K.) (1/28) LinkedInFacebookTwitterGoogle+Email this Story
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Engage. Innovate. Discuss. 
  • What's your personal brand?
    Leaders should pay attention to their personal brand -- figuring out what you stand for and communicating it consistently and effectively, Dana Theus writes. "Nowadays, if you want to get into or stay in leadership and other positions of influence, you must have a personal brand," Theus writes. SmartBrief/SmartBlog on Leadership (1/28) LinkedInFacebookTwitterGoogle+Email this Story
Ultimately, sustainability programs done right can have profound spill-over effects."
--Tim Greiner, managing director of Pure Strategies, writing at
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