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December 24, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Wall Street Journal finally arrives at Apple Newsstand
    The Wall Street Journal is now available through Apple's Newsstand. The paper had previously refrained from offering anything through Apple other than a reader in its App Store. Apple takes a large cut from Newsstand subscriptions and requires users to allow the sharing of some demographic info. CNET (12/21) LinkedInFacebookTwitterEmail this Story
  • Other News
  • State press groups can help papers navigate online ad environment
    In the digital age, online remnant ad networks have stepped in where local newspaper ad networks were slow to arrive, and have been selling ad space at well below the rate that the local networks would have charged. However, state press associations may be able to help in a couple of ways: by educating members on how to deal with unsold inventory and by setting up a buying desk for advertisers that offers exclusive features, writes Matt Sokoloff. Street Fight (12/21) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Marketers embrace DMPs for turning data into targets
    Driving higher return on investment, leveraging data for audience targeting and creating a targeting profile are the top reasons marketers use data management platforms, according to a Radar Research survey for BlueKai. Separately, improving ad targeting and shifting to the "audience buying" media model were cited by more than 8 in 10 marketing pros as reasons for using DMPs in a survey by the Winterberry Group and the Interactive Advertising Bureau. eMarketer (12/24) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Other News
  Case Studies 
  • Facebook's experiment in "frictionless" content sharing flops
    Facebook's foray into frictionless sharing has proved to be too much for too many readers and publishers, and Facebook says it is now encouraging publishers "to focus on distributing content through tools such as the share and Like buttons." Meanwhile, The Washington Post is taking its Social Reader beyond Facebook, making it available directly online, and the Guardian is shutting down its social reading application. Media blog (12/21) LinkedInFacebookTwitterEmail this Story
  API News and Events 
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  Editor's Note 
  • SmartBrief will not publish Tuesday
    In observance of Christmas, SmartBrief will not publish Tuesday. Publication will resume Wednesday. Enjoy the holiday! LinkedInFacebookTwitterEmail this Story
In seed time learn, in harvest teach, in winter enjoy."
--William Blake,
British poet and painter

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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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