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- Some publishers report an uptick in Digg traffic
Some Web publishers say they're seeing an uptick in traffic from Digg, but the site's total activity and outgoing traffic essentially are flat. Sarah Kessler writes that changes by Betaworks, which bought Digg's assets last month, use Digg's original shell to house a social-news platform designed to eliminate spam and focus more on serious stories. "Digg had a serious spam problem before we took it over, and we've done a lot of work to mitigate those problems," says Jake Levine, the revamped site's general manager. Fast Company online
(8/22)      
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- Twitter takes center stage in Current's coverage of GOP convention
Current TV will dedicate more than half of its on-screen real estate to Twitter content during next week's Republican National Convention. The on-screen feed will pull in tweets from media and political figures, Current staff, voters and viewers in a bid to differentiate the network's coverage. "It's hard to compete with the big networks ... so we need to do something that looks really different," Current TV President David Bohrman says. Advertising Age (tiered subscription model)
(8/23)
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- Magazines' social contests spark millennials' interest
The millennial generation of 18- to 34-year olds is engaging magazine titles through social media, but not for the content, according to an MPA and GfK MRI study. More than half of those surveyed say they follow magazines via Twitter, for example, but mainly for contests, promotions or discounts. Also, 4 in 10 said they chat on Facebook while interacting with a magazine. Adweek
(8/23)
- Why Kraft loves social TV
Social TV offers a big opportunity for brands that already have an established broadcast component to their marketing, says Kraft Foods' Beth Reilly. Characters from TV ads can be given dedicated first-person Twitter accounts, amplifying the TV spots' effects and helping to engage consumers online, Reilly says. SmartBrief/SmartBlog on Social Media
(8/23)
- Get busy on LinkedIn to win new customers
LinkedIn can be a more effective sales driver for small businesses than Facebook or Twitter, Lewis Howes writes. Running industry-specific groups or just contributing to the site's "Questions and Answers" section can be a great way to find new clients. "The key to using LinkedIn as a sales-generating tool is to always ask, "How can I add value?" With that mindset, you're on the right path to attracting new customers," Howes explains. Entrepreneur online
(8/21)
- Twitter for B2B means a soft sell and lots of listening
Following the right people, sharing without vested interest and not being afraid to voice an opinion are just a few ways business-to-business companies can harness the power of Twitter, Patricio Robles writes. Dress up the company profile, listen to industry-related chatter, not just your own mentions, and entrust your efforts to someone who understands the company, not just consumer social media. eConsultancy.com
(8/21)
- Cobra gets a taste of its own medicine
A Nepali man was bitten by a cobra while working in a rice paddy -- and proceeded to chase down the offending serpent and bite it to death. "I could have killed it with a stick but bit it with my teeth instead because I was angry," said Mohamed Salmo Miya, who was expected to survive the snakebite. Reuters
(8/23)
- #FollowFriday: IAB SmartBrief
The #FollowFriday tag is usually reserved for Twitter feeds, but today we're invoking it to suggest you subscribe to IAB SmartBrief, a daily news roundup of digital and interactive marketing trends, innovations, news and best practices. It's a newsy and informative complement to SmartBrief on Social Media. We hope you'll check it out.
 | When you say Digg, people know ... it's a verb, that you can Digg something. It stands for participation, it stands for sharing, it stands for conversation."
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Recent SmartBrief on Social Media Issues:
- Thursday, August 23, 2012
- Wednesday, August 22, 2012
- Tuesday, August 21, 2012
- Monday, August 20, 2012
- Friday, August 17, 2012
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Facebook has formally launched its new search-ad offering, and is touting major upgrades to its iPhone and iPad applications. The changes will require brands to rethink their marketing strategies, eMarketer says. "Subtle changes behind the scenes mean brands will need to incorporate paid advertising in the mix if they want to get much traction," the unbylined article says. 
