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March 8, 2013News for marketing professionals

  Breaking News 
  • Miller Lite hangs with celebrities in Miller Time spots
    Miller is prepping a set of commercials for Lite through Saatchi & Saatchi featuring celebrities such as Vince Vaughn, Ken Jeong, Chuck Liddell and Questlove -- men the brand says have "common-man cachet," writes E.J. Schultz. The strategy is "solely focused on Miller Time. The celebrities that appear are guys that I think guys can actually picture hanging out with," says Con Williamson, Saatchi & Saatchi chief creative officer. Advertising Age (tiered subscription model) (3/7) LinkedInFacebookTwitterEmail this Story
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Company News 
 
  • Caribou Coffee campaign includes 3D billboard, first TV spot in 3 years
    Caribou Coffee is returning to national television for the first time since 2010 as part of a Colle + McVoy campaign that includes a 3D billboard, radio and in-store marketing. The TV spot shows mostly outdoor scenes, offers bromides about enjoying life and the tagline "Life is more than coffee. ... That's why there's coffee." The billboard constructed in Minneapolis uses a 3D coffee cup and features a scene from the TV spot. MediaPost Communications/Marketing Daily (3/7) LinkedInFacebookTwitterEmail this Story
  • Other News
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Market Trends 
 
  • Marketers shut out as Facebook updates newsfeed
    Facebook surprised marketers Thursday by effectively shutting them out of the social network's new content-specific feeds, with CEO Mark Zuckerberg saying it hadn't yet been decided how to handle advertising on the feeds. Targeting brand jingles to the Music feed or image-based ads to the Photos feed would "definitely [be] a great opportunity for advertisers" says Performics global CEO Daina Middleton. "I don't know why they're not making that available right now." Adweek (3/7) LinkedInFacebookTwitterEmail this Story
Use your data. Reach your customers. Meet your digital marketing objectives.
Ready to seek true digital intelligence about your customers? Like why they interact with your brand? And what type of content they spend the most time with? Finding the answers to these questions, and others, can be difficult. This paper explains how you can become more predictive and prescriptive in your digital and integrated marketing efforts.

  Interactive 
  Multicultural Marketing 
  • Market to Hispanic men for their decision-making, buying power
    Marketers who are ignoring Hispanic men even in favor of Hispanic women may be missing out on an opportunity, writes Rieva Lesonsky. According to Mintel, 42% of Hispanic men overall and 55% of fathers, are the prime decision-makers on spending related to the household. Marketers still are warned against using Hispanic stereotypes. They instead are being advised to focus on the value proposition and consider sampling and social media tactics, writes Lesonsky. NetworkSolutions.com (3/8) LinkedInFacebookTwitterEmail this Story
  • Other News
  AAF Spotlight 
  • Advertising Hall of Achievement 2013 Call For Nominations
    The American Advertising Federation's Advertising Hall of Achievement is the industry's premier award for outstanding advertising professionals age 40 and under. AAF established this program in 1993 as a way to recognize young advertising professionals who are making a significant impact on the industry through their leadership, career achievements and personal qualities, which also inspire others to excel.

    Nomination Deadline: March 8, 2013 | Nomination Form LinkedInFacebookTwitterEmail this Story
  • AAF's Advocacy and Action: Advertising Day on the Hill
    Join advertising professionals from across the country in Washington, D.C., on April 17 for the American Advertising Federation's Advocacy and Action: Advertising Day on the Hill. In the morning of this premiere conference you will hear from legislators and regulators who make and enforce the laws that directly affect how the advertising industry does business. In the afternoon you and your fellow attendees will demonstrate the power of AAF's grassroots network by heading to the Hill and visiting with your elected representatives. The event will conclude with a special reception in the U.S. Capitol. Don't miss this exciting chance to make a difference in Washington, D.C.

    View sponsorship opportunities or register for Advocacy and Action: Advertising Day on the Hill. LinkedInFacebookTwitterEmail this Story
Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

  SmartQuote 
Great designers seldom make great advertising men, because they get overcome by the beauty of the picture -- and forget that merchandise must be sold."
--James Randolph Adams, member, Advertising Hall of Fame

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