| March 8, 2013 | News for marketing professionals |
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- Miller Lite hangs with celebrities in Miller Time spots
Miller is prepping a set of commercials for Lite through Saatchi & Saatchi featuring celebrities such as Vince Vaughn, Ken Jeong, Chuck Liddell and Questlove -- men the brand says have "common-man cachet," writes E.J. Schultz. The strategy is "solely focused on Miller Time. The celebrities that appear are guys that I think guys can actually picture hanging out with," says Con Williamson, Saatchi & Saatchi chief creative officer. Advertising Age (tiered subscription model)
(3/7)      
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| Market Trends | | |
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- Marketers shut out as Facebook updates newsfeed
Facebook surprised marketers Thursday by effectively shutting them out of the social network's new content-specific feeds, with CEO Mark Zuckerberg saying it hadn't yet been decided how to handle advertising on the feeds. Targeting brand jingles to the Music feed or image-based ads to the Photos feed would "definitely [be] a great opportunity for advertisers" says Performics global CEO Daina Middleton. "I don't know why they're not making that available right now." Adweek
(3/7)
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| Multicultural Marketing | | |
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- Market to Hispanic men for their decision-making, buying power
Marketers who are ignoring Hispanic men even in favor of Hispanic women may be missing out on an opportunity, writes Rieva Lesonsky. According to Mintel, 42% of Hispanic men overall and 55% of fathers, are the prime decision-makers on spending related to the household. Marketers still are warned against using Hispanic stereotypes. They instead are being advised to focus on the value proposition and consider sampling and social media tactics, writes Lesonsky. NetworkSolutions.com
(3/8)
| AAF Spotlight | | |
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Advertising Hall of Achievement 2013 Call For Nominations
The American Advertising Federation's Advertising Hall of Achievement is the industry's premier award for outstanding advertising professionals age 40 and under. AAF established this program in 1993 as a way to recognize young advertising professionals who are making a significant impact on the industry through their leadership, career achievements and personal qualities, which also inspire others to excel.
Nomination Deadline: March 8, 2013 | Nomination Form
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AAF's Advocacy and Action: Advertising Day on the Hill
Join advertising professionals from across the country in Washington, D.C., on April 17 for the American Advertising Federation's Advocacy and Action: Advertising Day on the Hill. In the morning of this premiere conference you will hear from legislators and regulators who make and enforce the laws that directly affect how the advertising industry does business. In the afternoon you and your fellow attendees will demonstrate the power of AAF's grassroots network by heading to the Hill and visiting with your elected representatives. The event will conclude with a special reception in the U.S. Capitol. Don't miss this exciting chance to make a difference in Washington, D.C.
View sponsorship opportunities or register for Advocacy and Action: Advertising Day on the Hill.
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 | Great designers seldom make great advertising men, because they get overcome by the beauty of the picture -- and forget that merchandise must be sold."
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